Group Manager HR at Radio Mirchi
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Times Group - Group Manager - Activation (7-10 yrs)
Job Description: Group Manager Activations
Primary responsibility: Ensure budgeted P&L and revenue achievement and timely collections
- Aid team members in achieving their targets
- Help and aid in large value sales closures
- Contribute to ideas and concepts
- Meet and build relationships with key accounts (agencies and clients)
- Team Management
- Monitor, coach and mentor team members to ensure high levels of competence in the team
- Provide training to all team members on a regular basis on sales and Planning skills
- Participate in recruitment and selection of team members as and when necessary
- Spend time with team members in giving feedback on their performance and also in resolving issues / conflicts
- Monitoring all reports sent by team members
- Contribution towards Profit & Loss Account Management (joint responsibility)
- Implement the annual activations strategy for the station
- Help prepare and implement the activations calendar for the station in conjunction with the Station Director and the National Activations Head
- Develop and monitor costs and build the Activations business into a profitable and scalable vertical
- Develop monetizable properties in the activations space and drive implementation
- Provide direction to the Activations team by developing, implementing and monitoring progress of the yearly and monthly plan
- Monitor competition (Radio as well as other mediums) and develop strategies to maximize market share
- Be the custodian of revenue and cost performance of the business and also be responsible for yield maximization
- Recommend pricing strategies / tactics for the station
- Give feedback on programming and product to marketing and programming and recommend improvements based on market feedback
- Ensure through team that monies are collected on time through the respective account manager
- Implement processes and systems as developed by the corporate office
ORGANIZATIONAL RELATIONSHIPS:
- Reports to MA Head of the Station
CONTACTS:
- Internal persons
The position requires the person to coordinate regularly with
1. Programming for client activities, ideas etc
2. Marketing to understand events calendar and generate revenue from them
- External persons
The position requires the person to coordinate with agency personnel, clients, their key decision makers, decision influencers etc
Person Specification:
Premier MBA with 5 - 7 years of experience with atleast 2-3 years of experience in a Brand / Marketing Management role in a consumer facing industry.
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