Times Group - Chief Manager/Assistant General Manager - Brand Management - IIM/ISB/MDI/FMS

Brand: The Times of India Brand Team

Position Title: Chief Manager / Assistant General Manager

Location: Gurgaon

Reports to: Associate General Manager

Education: Candidate with MBA from Tier 1 institutes

Experience: 10-12 years experience

- This position supports consumer and product marketing activities in certain markets of North India.

- In addition, the position will also work with the team responsible for key national projects for

enhancing equity and engagement with TOI Brand as well as development of new initiatives to acquire new audience across omnichannel platforms.

Job Description:

- Create and execute quarterly / annual marketing plan in line with clear brand and product objectives for assigned markets.

- Execute insights-based initiatives for strategic national projects for enhancing Brands equity and engagement as well as for new audience aggregation across platforms.

- Bring to the table a digital native perspective to the Brand plans.

- Creative development with agency partners.

- Work with external partners for development and execution of media plans and on-ground activation.

- Support internal teams for optimising circulation by execution of consumer promotion activities.

- Execution of strategic IPs, both national as well as for Northern markets and work with ad sales teams to get external sponsors on board for the same.

- Responsible for competitive tracking, data analysis and generation of MIS reports.

Required Qualifications and Skills :

- MBA from Tier 1 institute with 10-12 years experience in Marketing / Brand Management

- Experience across Brand communications, Media execution (ATL + BTL), Digital (Performance marketing / Growth marketing, Social)

- High bias for action, ability to navigate ambiguity and work under pressure.

- Strong communication & stakeholder-management skills.

- Strong data-orientation, analysis and presentation abilities, knowledge of measurement tools and techniques, hunger to learn and experiment.