Times Group - Brand Strategy/Brand Management Role - Brand Capital

About Bennett, Coleman & Co Ltd :

- We are India's Most Diversified Media Company in World's Fastest Growing Media Market. The Company has a strong Heritage of 180 Years. We have strong presence in Newspapers, Magazines, Radio, Television and Internet domains. Our brands like Radio Mirchi, Femina, and Filmfare are market leaders in their respective segments.

- Our flagship brand, The Times of India, is the world's largest selling English daily, and The Economic Times is the world's 2nd largest English Daily after wall Street Journal.

- The Company has more than 7,000 employees across all major cities in India.

We are :

A Powerhouse of successful Brands :

- We believe in shaping market trends and building a portfolio of solid, innovative brands which keep us ahead of competition. Our flagship brand, The Times of India, is the world's largest circulating English daily and The Economic Times is the world's second largest circulating English Business daily. We have continuously grown, driven by the indomitable spirit to question the conventional wisdom and change rules of the game.

Learning and Innovative :

- We are regarded as one of the most consistently innovative publishing companies. Our unique 'Brand Capital model' - which invests media capital, in turn for a stake in the prospective advertiser - is considered amongst the most innovative ideas in publishing. Previous innovations of the Group include such ideas as Invitation Pricing, Combos, Space Drawing Rights and Advertorial Supplements.

Great People :

- 'Finest minds who inspire, strive and drive innovative initiatives, build trust and encourage employees to achieve optimal performance' is the Hallmark of our leadership team. We are one internally cohesive and disciplined team of people from diverse backgrounds, who collaborate to write our success story.

- We invest in our people and our policies are designed for their long-term happiness, ensuring work life balance simultaneously. We look for ways to keep our employees healthy, whether physically, emotionally, financially or socially. Our policies and benefits are one of the best in industry, and this shows in our employee referral rate of more than 60%.

About Brand Capital :

- Brand Capital is the VC/PE investment arm of Bennett, Coleman & Co. Limited (BCCL) that focuses on partnering consumer-centric businesses. At Brand Capital, we put the unmatched might of our media offerings coupled with our brand building expertise, behind creating iconic brands through innovative investment models. Encourage you to read more about us at http://brandcapital.co.in/

About the Position :

1. Position Summary :

- The position holder will be responsible for providing marketing and brand building support to the portfolio/investee companies. Brand strategy team is responsible for all the brand and marketing initiatives for the investee companies including building marketing plan, branding strategies, brand promotions, conceptualization and execution support for campaigns/events/ activations.

2. Areas of Responsibility :

- Having clear understanding of business objective and the ability to marry creative with strategy. Create engaging and creative campaign strategies with the creative team to reach out to the audiences.

- Opportunity to work closely with business leadership to identify and pitch for new deals

- Have a good understanding of business dynamics and be able to support the Business Development teams in converting deals. Establish relationship with the deal makers and begin networking such that it adds to the deal flow.

- Analysing growth of an existing deal and accordingly suggest the way forward.

- Understanding the entire marketing ecosystem - Understand brands, their market position, communication, objectives, etc.

3. Key Competencies :

- Strong understanding of pop-culture and media landscape in the country

- Ability to think creatively

- Ability to manage multiple priorities in a fast paced and deadline-driven environment

- Passionate about deal making and therefore contributing your expertise in ensuring deal signing

- Sincere curiosity about how people interact and are influenced

4. Candidate :

Educational Qualifications Required : MBA in Marketing from top tier B-Schools

Relevant Experience :

- 5 - 7 years of relevant experience in account/media planning, strategic planning and brand communication with key focus in Marketing Communication

5. Work Location : Mumbai