About Brand Capital Brand Capital is the VC/PE investment arm of Bennett, Coleman & Co. Limited (BCCL) that focuses on partnering consumer-centric businesses. At Brand Capital, we put the unmatched might of our media offerings coupled with our brand-building expertise, behind creating iconic brands through innovative investment models. Encourage you to read more about us at http://brandcapital.co.in/ Our Business We specialize in identifying & creating future consumer trends, categories, and disruptive business models. We invest advertising space across BCCL's group companies to build future brand-centric businesses. Location: Mumbai Reporting To: BrandStrategy Head- West Who are we looking for? We are looking for individuals who have fair understanding of Marketing and are passionate about helping companies build brands and are strong with quantitative analysis and deriving insights - The candidate would need to have Brand Management knowledge and experience to enable the brands to disrupt and differentiate the brands - Incumbent must have the ability to handle large volumes and high complexity of data, analyze, generate meaningful insights and communicate them effectively. Education: MBA from a good institute Experience: Ideal candidates are individuals with 4-8 years of experience in Brand Management, Marketing/ Account Planning and data analytics in the media and branding space Desired Skills and Experience: - Experience in Brand Management must, should be exposed to Account Planning and Analysis of Advertisement Consumption - Ability to think out of the box for solutions for Brands across verticals - Excellent skills with experience in advanced excel, macros, MS Access and Powerpoint - Ability to handle large volumes and high complexity of data, analyse, generate meaningful insights and communicate them effectively - Ability to work will multiple stakeholders across levels including internal departments and clients - Some exposure and clear understanding of print media industry is a must - Experience in data interpretation from TAM, IRS, BARC or other proprietary databases for media analysis - media landscape - inclusive of competition The Role: Brand Capital invested in 70+ companies last year and is committed to providing marketing and brand building support to these companies. The marketing team is responsible for all the brand and marketing initiatives for the investee companies including building a marketing plan, branding strategies, brand promotions, conceptualization and execution support for campaigns/events/ activations. 1. Marketing and Brand Management for investee companies: - Strong understanding of branding concepts and understanding of consumers at large to implement all brand solutions - Person would be responsible for the brand health of assigned verticals and brands - Important to guide, build and monitor the journey of the brand to achieve its success 2. Matrices that are developed to measure the progress of various clients. - All brands to be associated with certain quantifiable parameters to help in measuring the success of the brand as against the AOP 3. Speed and strength of solution provided towards the clients. - Relevant and Practical Brand solutions - Timely interventions via regular monitoring and interactions to guide the brand on a stronger growth trajectory 4. Data analysis for purpose of revenue enhancement and development of meaningful insight - To keep updated on both brands journey and the market scenario - To develop further insights that could achieve in delivering the corporate's goal at large 5. Competitive analysis - through Response data, TAM and IRS or any other software package which the organisation may provide. Strong understanding of Microsoft Office tools. 6. MIS interpretation - for insight development.

Mumbai

Times Group - Brand Strategy/Brand Management Role - Brand Capital 

Times Group - Brand Strategy/Brand Management Role - Brand Capital  ,Job Description for Times Group - Brand Strategy/Brand Management Role - Brand Capital  in Bennett Coleman & Co. Ltd. in  Mumbai for (4-8) years of experience. Apply Now!

Job Description for Times Group - Brand Strategy/Brand Management Role - Brand Capital  in Bennett Coleman & Co. Ltd. in  Mumbai for (4-8) years of experience. Apply Now!