Times Group - Brand Manager

Times of India Brand Manager

About Bennett, Coleman & Co Ltd :

We are India's Most Diversified Media Company in World's Fastest Growing Media Market. The Company has a strong Heritage of 176 Years. We have strong presence in Newspapers, Magazines, Radio, Television and Internet domains. Our brands like Radio Mirchi, Femina, and Filmfare are market leaders in their respective segments.

Areas of Responsibility :

- The applicant must have hands on experience in brand marketing, ability to create and execute fresh campaigns, events to drive engagement while providing opportunities for sponsorship.

- He/she must have the ability to think on the brand and contribute to building high recall & engagement.

The duties & responsibilities will include but are not limited to the following :

Strategic Responsibilities :

- Generating ideas for Brand management & communication

- Create higher profile of visibility by seeking strategic print, outdoor, other media partnerships and striking barter deals with relevant partners

- Understanding reader preference through research methodologies and suggesting necessary product & brand enhancements

- Focus on alliances that contribute to readership and drive PR mileage

Operational Responsibilities :

- Execute brand and sponsor activities on-ground, ensuring optimum cost management

- BTL/ Field marketing/ promotions/ brand activation

- Ensure smooth functioning and relationships with partners & internal customers by coordinating internally for their needs

- Regular reporting from and to other cities on brand developments and activations

- Set benchmarks in process compliance

- Booking & Releasing of Ads for Brand campaigns and ensuring that the same has appeared as per sanctioned media plan

- Oversee and maintain the Ad Edit Ratio, LPRS for Key Editions

- Oversee the third party payments for their services through SAP module and ensuring timely payments to vendors

- Driving & Managing Creative Meetings with Ad Agency and ensuring the agency delivers the ads on time.

Developmental Responsibilities :

- Drive digital extension and loyalty for readers towards the brand. Manage the news and campaigns on social media handles

This would include the following :

- Strategic tie-ups in the digital space (including online and mobile)

- All brands campaigns will have a larger footprint in the digital space

Trade focus : Communication towards media agencies as and when required