Times Group - Branch Vertical Head

Department

Response is the Marketing and Sales function of the Company and contribute 90% to the Company's topline.

In the last two years, the function has undergone a major transformation to align itself better for sustained transformational growth. The function uses world class processes, bleeding edge technology and analytics to ensure that business growth objectives are met.

Location : Bangalore

Experience : 10-15 years of Post Qualification experience

Areas of Job Responsibility

1. Sales Planning : Ad Revenue optimization for the Clothing Verticals via regular servicing and customized preposition of allocated clients. This is achieved by regular interactions with agencies and clients.

Assimilate and analyze information on clients, their competition and market trends, media mix, share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in order to achieve the budgeted figures for assigned clients

2. Smartsell and New Initiatives : Analyze category / industry with the help of reporting manager, available competition and market research; create a basket of opportunities with implementable plans; take inputs from BVH, suggest / co-create ideas in sync with the client's communication objectives in order to get incremental business through new initiatives and new clients.

3. Client servicing : Develop and maintain rapport with key clients / agencies, share market developments in their industry, create awareness of existing and new services offered by the company, liaise with internal stakeholders to ensure smooth implementation and logistics, understand and address clients business concerns in order to become their preferred media vehicle.

4. Sales Review : Provide information to Branch Head on order booked, client calls etc. as and when required, participate in weekly/ monthly sales reviews and suggest necessary course corrections in order to achieve the sales targets

Key Competencies/ Other Skills :

- Communication (External and Internal)

- Presentation and Convincing Skills

- Knowledge of media, advertising, clients and agency businesses

The BVH needs to have enough experience and expertise specifically in the Bangalore market to handle the entire clothing bouquet.

- Apart from capability to handle large and small clients, market knowledge, media knowledge and selling skills which are primary, the soft skills (attitude, confidence, communication and overall personality) will be paramount. Should have some experience in handling a team in earlier stints.