Thrive Management - Product Manager - Food Category

Target Achievement

- Plans & ensures marketing support to ensure achievement of agreed top line, bottom line targets.

- Ensures optimal utilization and control of Adpro budget.

- Alignment and development of marketing mix elements

- Ensures development & implementation of marketing mix elements for each product, ensuring alignment of the same with overall Category and Business/Marketing Plans.

This would cover -

1. Communication Strategy (including advertising)

2. Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

3. Media Planning

4. Packaging

5. Pricing Decisions

6. Product Development

Strategy

- Develops long term and short term strategy

- Agency Management

- Ensures optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies)

- Market Research

- Ensures development of market research briefs and interpreting research findings.

- Market Analysis

- Sales analysis both primary and secondary.

- Competition / consumer tracking.

- Media tracking

- Profitability tracking