Thrillophilia - Digital Account Manager

KEY RESPONSIBILITIES:

- Develop a digital marketing strategy for Thrillophilia and its partners by analyzing key indicators, observing trends in supply and demand, recognizing clients and their existing and emerging needs, and tracking competition.

- Plans and implements all aspects of the campaigns, not limited to web, OTT, influencer-led marketing, SEO/SEM, email, social media, and advertising campaigns.

- Measures and reports on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Brainstorms new and creative growth strategies by digital marketing and convinces clients in the same way with the creative team

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Optimizes user funnels by identifying important conversion and drop-off points.

- To ensure that campaign reporting is accurate and well-written, using the appropriate metrics.

- To proficient with social media analytics to derive insight-driven learnings to optimize communication

- To exemplify with data and analytics tools suggestions to improve/fine-tune the communication strategy.

- To well versed with Social listening to actively use them for better performance and competition analysis.

- To organize and participate in events to build community and boost brand awareness

- To build relationships with customers, potential customers, industry professionals

- To stay up to date with digital technology trends.

PROFILE REQUIREMENTS:

- Marketing bachelors or masters degree or relevant work experience

- Excellent understanding and knowledge of digital landscape

- 3-6 years of relevant experience

PREFERRED SKILLS:

- In-depth knowledge of online marketing tools and technologies with strong analytical skills and data-driven thinking.

- Excellent understanding of websites and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends, SEMRush, etc.)

- Awareness of how to set up and manage Google Adwords campaigns

- Skilled in Influencer led campaigns or community-building activities

- Excellent communication, presentation, and negotiations skills.

- Critical thinker and problem-solver

- Adaptive, agile, collaborative

Open positions - 3

Employment Type: Full-time