Therapy Lead Marketing - Oncology Products - Emerging Market

PURPOSE:

To Drive Strategic Marketing for respective TA in Emerging Market and build new product ideation to strengthen the portfolio. Individual will be responsible to drive launch readiness and monitor launch performance for New Product launches by closely working with the countries. Drive Key Account Management

- MBA from reputed institute

- Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, New Product Ideation to Launch

- Prior experience in Oncology desirable

Business Understanding:

Product Management - Process, Customer Journey and Insights, Positioning, Ideation to Launch, PLC Management, Sales, and marketing effectiveness metrics

Annual Brand Plan :

- To work closely with country marketing teams to build differentiators / brand levers

- Insights through Customer Journey / desk research and help country team to leverage on insights

- Support country teams to identify new areas of growth / analysis to maximize growth in short to mid term

- Adherence to Brand plan process in terms of rigour and preparation

Key Responsibilities:

New Product Ideation and Portfolio Evaluation: Global Portfolio evaluation and guidance to countries on selection. New Products - Screening internal & external data sources to arrive at potential ideas. Develop Business Strategy- analyse Competition landscape, Customer Journey, and Insights, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win. Evaluate and provide guidance to country teams

Life Cycle Management: Manage Life cycle by building the brand architecture - Build Customer Journey and Insights, evaluate galvanic formulation by mapping competition - Global / Local innovations, new patient segments, brand extension ideas concept check with customers, Business case with growth scenario assessment with complete brand architecture

New Product Launch Excellence: Work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN. Work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTL, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team

Developing Marketing and Key Account Management Capabilities: Developing the best of class modules, tools, templates, and processes for building marketing excellence of country teams. Training and development of country sales/marketing teams on new launches. Develop Global Launch strategies for new product launches and ensure cascade to countries. Build global Training the country teams on the same. Work with countries to roll out Key Account management capabilities. Work with respective CoEs to support digital marketing and Omnichannel strategies.

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