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Thence - Lead Manager - Business Content & Communication (4-8 yrs)
Lead Manager - Business Content & Communication
- We are looking for a Business Content & communication lead who can be the owner of our content engine
Duties & Responsibilities:
- Define content strategy in alignment with organizational goals and initiatives
- Research on technology, product, design topics across industries to identify trends worth exploring
- Write, review and substantiate insightful content to engage target audience
- Work with stakeholders on publishing industry reports on technology, product and design
- Direct and work with communication designers on visualizing content
- Collaborate with various channel partners and 3rd party agencies (including PR partners) to enable efficient reach
- Strategically distribute and repurpose content across multiple channels to maximize engagement
- Be the custodian of internal and external brand communication
- Measure and report content performance on a regular basis to Management
- Collaborate with business teams to continuously improve and realign content strategy
- Be the owner of content engine - strategize, produce, review, edit, publish, and promote with minimal intervention and maximum collaboration
Skills Required:
- Business writing experience
- Strong understanding of how the tech, business, and product ecosystem works
- Impeccable spoken and written English
Qualifications:
- Academic background in Business Journalism (or) MBA with proven track record in business writing is a must
- 4+ years of business writing experience
- Prior experience in a PR agency is an added advantage
- Extremely passionate about business journalism
- Strong understanding of how the tech, business, and product ecosystem works
- Impeccable spoken and written English
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