The Souled Store - Content Manager

About Us :

The Souled Store is a youth lifestyle brand started in 2013. Over the last 7 years, we have carved a niche in the pop culture and licensed merchandise space. With properties like Disney, Warner Brothers, WWE, Viacom, Cartoon Network and more, The Souled Store has grown to become India's biggest brand for licensed merchandise.

The Souled Store was born out of the idea of loving what you do. Our philosophy is that life is short- don- t spend it doing something you don't like. There are too many Monday mornings, and you can't go dreading every single one of them. Over the years, we've built a strong team of like-minded pop culture enthusiasts that are committed to cater to fellow fans with all their heart and - soul- .

Position Summary :

For a young & fast-growing organization like ours that sells quirky products, our content needs to be quirkier! We are looking for a Content Specialist to lead our content strategy & development. This is a highly visible role where you will be working with the Senior Leadership and the Co-founders of the organization.

What - The Souled Store- Can Offer You :

1. Opportunity to be part of a fun, fast-growing startup with constant challenges

2. Work with a team with people from creative, diverse backgrounds & skill sets and be a part of our dynamic growth story.

Responsibilities :

1. Build and drive the content strategy and communication plan for The Souled Store across channels, in partnership with X-function teams, particularly internal creative teams.

2. Manage the communications calendar to ensure high quality and timely delivery of communications, internally and externally.

3. Write sharp and inspiring briefs for marketing communication, and occasionally take on the role of copywriter as well.

4. Help Souled Store build a consistent tone voice through internal partnerships with PR, content writers, designers etc., and external partnerships with influencers, artists, and other relevant partners.

5. Ideate, experiment, and scale up new ideas and best practices to market our products and build the brand.

Competencies and Abilities :

- Proven experience and passion for creating content across mediums, especially different digital platforms.

- Well versed with standard analytics and content management tools.

- Well informed and up to date with the latest tools and content trends to ensure our content remains fresh, contemporary, and engaging

Values and Mindsets :

- Familiarity with pop culture and understanding of consumer behavior in lifestyle, retail and fashion industry.

- Should be able to multi-task, work on deadlines and think on one's feet.

- Comfortable operating in a matrix and constantly changing environment.

Experience :

- 5+ years of experience in creative and/or content, preferably in Internet/Retail/Advertising/ Marketing.

- Prior fashion/apparel experience is a plus.

- Working knowledge of technical aspects (HTML, SEO etc.) is a plus.