About us :

- In today's Intelligence Age, the world's best businesses have no choice but to continuously strive to become smarter.

- Our clients hold the key to this and are today harnessing the power of The Smart Cube's solutions to unlock new innovation and profit streams.

- The strength of our solutions is born of a powerful blend of people, tools and technology.

A rare breed :

- Back in 2003, the world was a very different place - the consumer internet was less than 10 years old and the smartphone was still a novelty.

- The Smart Cube was created as a new kind of business, one that would make sense of the reams of data being generated.

- Since then it's been quite a journey.

- A journey that has seen us change the way organisations think about intelligence. A journey that has put our industry on the map. A journey that is only getting started.

Our future focus :

- We do not exist to help our clients simply fire-fight today. We help them to look ahead and stay ahead. Our vision is to be the catalyst for organisational intelligence for the world's leading firms.

What job we expect you to do :

- Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.

- Manage end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the required digital marketing and audience analytics tools

- Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities

What skills we expect you to bring :

- Good working knowledge of the (360, Tag Manager, Big Query) settings and administration, including native integrations with other Google products such as Ads/Campaign Manager

- Understanding of how to configure profiles and views, including goals, filters and other Google Analytics functionality

- Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce

- Solid understanding of implementing event tracking (using Google Tag Manager / Adobe Analytics DTM) and how this can be used effectively

- Thorough knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch & Multi-touch marketing attribution, etc.

What expertise will bring added advantage ?

- Work experience on Social Media Analytics would be a great advantage and would help to integrate the actions in digital space effectively

- Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

What Tools and Technologies we expect you to know? We understand one cannot be master of all.

- Google Analytics 360 / Adobe Omniture

- Google Tag Manager / Adobe Analytics DTM

- Google Ad/Campaign Manager

- Google BigQuery and Data Studio

- SalesForce Marketing Cloud & CRM

- Visualization tools such as Tableau, Power BI, Einstein Analytics

- Python, R, SQL and Excel

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.