The Sachdev Group - Product Development/Product Strategy Role - Auto

Product Development/Product Strategy, Research Tools and Diagnostics

Research and Analysis

- research and analyze market conditions

- identify key competitor and consumer trends

- articulate market requirements and opportunities

- identify opportunities for product innovation and product enhancements

- work with research regarding product development

Product Planning and Management

- Developing a product portfolio strategy and leading the short and long-range planning process, in collaboration with the leadership team.

- Designing and implementing product development and commercialization plans to ensure successful execution of the company's strategy.

- Driving operational execution within the product development, production and commercial functions and meeting key business outcomes across those areas.

- Lead Market Research & Competitive Intelligence functions, integrating outputs into strategic recommendations that guide product and commercial decision-making & strategies.

- determine product packaging solutions

- negotiate with suppliers

- oversee product development

- manage and communicate with cross functional teams

Product Marketing

- develop product marketing plan and event campaigns to generate product awareness and demand

- plan product launch

- liaise with advertising and public relations to promote product

- support sales and marketing with the necessary product knowledge and technical expertise

- conduct product presentations

- develop sales tools and sales training material

- provide input for marketing collateral development

- supply sales with latest research and marketing information

- implement marketing plan in conjunction with all departments

- drive ongoing improvement in sales and profitability

Customer and End-User Support

- Bring the Voice of Customers into the organization to shape portfolio & individual product development strategies and plans.

- co-ordinate market research to track customer and end-user feedback

- monitor product inventory

- Participating in and, when needed, leading interactions with current and prospective business partners.

- use market feedback to inform product refinements and ongoing development

Education and Experience

- MBA or equivalent with good academic records

- advanced degree an advantage

- previous product management or related experience

- quantitative and business analysis skills

- knowledge of marketing principles and practices

- knowledge of business and management principles and practices

- project management skills

- proficient in relevant software applications like Power BI etc.