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16/08 Tobias
Human Resources at The Phoenix Mills Ltd.

Views:2799 Applications:204 Rec. Actions:Recruiter Actions:0

The Phoenix Mills - Senior Manager - Marketing & Events (8-12 yrs)

Mumbai Job Code: 732357

Job Title: Sr. Manager- Marketing (Events)

Department / Division: Sales & Marketing

Position reports to: GM - Sales & Marketing

External Interface

(Enlist external agencies/authorities that you are required to deal with while discharging your duty)

- Agencies - Event Management

- Government/ regulatory bodies

- Retailers

- Sponsors

Minimum Qualification : 

(i.e education, training etc.) - Graduate, MBA (Marketing)

Minimum Experience

- 8 - 12 years of experience in similar/ relevant industry; marketing experience is preferred

Special Skills/Attributes : 

Required for performing the job effectively

- Knowledge of branding and promotions

- Knowledge of advertising, budgeting and event management

Overall Purpose/Objective : 

Of the job Responsible for developing, planning and effectively executing of all mall events (non-revenue generating) in the mall in order to enhance consumption, increase footfalls and gain media mileage

Key Responsibilities : 

- Design/ develop joint events, CSR/NGO related events with retailers, assess the benefit that can be derived from such events (for the mall/customers/ retailers) and conduct the events

- Identify and finalize event execution/ management, creative agency, online advertising agency etc.

- Ensure that the online agency manages all online communication for the mall events including connecting with users on social networking sites

- Identify sponsors for the various mall events, interact with them to explain the concept, objective and target group of the event and finalize sponsorship deals

- Coordinate with the Operations team to take care of house-keeping, parking and security requirements for the events

- Obtain the necessary permissions/ licenses from the Traffic Police, Municipal Corporation, Police Department and any other relevant government/ regulatory body

- Compile the customer feedback forms collected after the execution of the events, prepare a report on the same and provide it to the General Manager - Sales & Marketing and Centre Director

Women-friendly workplace:

Maternity and Paternity Benefits

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