Key Responsibilities (List major responsibilities, that you have, to achieve the key objectives) - Spearhead the retailer relationship for coordination of retailer campaigns, gift vouchers, SOH, Category Promotions, Consumption Campaigns - Manage the overall loyalty and gift card campaigns - Manage & Spearhead special initiatives such as Chatbot /Curb Side/ Online delivery - Oversee Direct Marketing Initiatives such as residential/ corporate outreach programs - Formulate an overall marketing strategy for the Centre(Mall) in order to increase the trading density and maximize revenues - Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities - Formulate the annual marketing budget on detailed revenue and expense projections; with inputs from Advertising and PR, Revenue Maximization & New initiatives, RET budgets and in line with the overall marketing strategy - Formulate Advertising and PR strategy and handle the advertising and PR agencies for execution of the planned strategy - Ensure Implementation of monthly/ annual events calendar in coordination with the respective team members and agencies - Drive the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved - Conceptualize/ develop and review ideas for conducting revenue events within the mall, approve/finalize the potential client agencies and the rate cards for various types of events and signages. - Prepare a detailed plan for revenue maximization through signages - Drives conduct of customer and retailers satisfaction surveys (CSI/RSI) on a regular basis to ensure timely/effective inputs for the overall review of the performance of the centre - Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for events, signages, hoarding and all other marketing interventions are in place, in coordination with the Liaison team

Lucknow

The Phoenix Mills - Senior Manager/Manager - Marketing  

The Phoenix Mills - Senior Manager/Manager - Marketing   ,Job Description for The Phoenix Mills - Senior Manager/Manager - Marketing   in The Phoenix Mills Ltd. in  Lucknow for (7-10) years of experience. Apply Now!

Job Description for The Phoenix Mills - Senior Manager/Manager - Marketing   in The Phoenix Mills Ltd. in  Lucknow for (7-10) years of experience. Apply Now!