Job Title: GM Marketing Department / Division: Marketing External Interface (Enlist external agencies / authorities that you are required to deal with while discharging your duty) - Vendors / Agencies - Consultants Minimum Qualification (i.e., education, training etc.) Post Graduation / MBA in Marketing Minimum Experience 12+ years of Marketing experience and at least 4-5 years in a leading role Special Skills/Attributes (required for performing the job effectively) - Should have an understanding of the current industry trends and must possess good negotiation skills - Should have the ability to develop and maintain good relationships with vendors, agencies and communicate the strategies effectively Overall Purpose/Objective Of the job - Drives the marketing strategy and revenue maximization efforts Key Responsibilities (List major responsibilities, that you have, to achieve the key objectives) - Formulate an overall marketing strategy for the residential segment in order to increase the Sales and maximize revenues - Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities - Formulate the annual marketing budget on detailed revenue and expense projections; in line with the overall marketing strategy - Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies - Review and approve the annual events calendar at the beginning of the year in coordination with the HOD - Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved - Collaboration & partnership with agencies for lead generation and augment walk-ins - Strategize in terms of marketing strategy and positioning for the residential project. - Defining brand vision for the residential projects. Creating a brand imagery and communication guideline including creatives, logo, brand positioning etc. - Develops collaterals for project. - Responsible for developing the annual advertising plan, public relations plan and ensure a cost effective media buying for all centres; drive and approve the creatives; ensure all plans are implemented effectively through quality checks, standardisation and periodical review mechanism across projects. - Develop marketing strategy for digital medium including creation of websites. - National level tie ups and media buy with various digital medium google, facebook, You tube etc. - Analyse, develop and monitor budgets to ensure revenue and expenses are kept within established boundaries. - As part of the annual planning exercise, analyze previous years' performance, growth expectations/ projections (revenue and profits) for the budgeting year, and identify new revenue streams/ available, new marketing initiatives that could be launched.

Bangalore

The Phoenix Mills - General Manager - Marketing 

The Phoenix Mills - General Manager - Marketing  ,Job Description for The Phoenix Mills - General Manager - Marketing  in The Phoenix Mills Ltd. in  Bangalore for (12-16) years of experience. Apply Now!

Job Description for The Phoenix Mills - General Manager - Marketing  in The Phoenix Mills Ltd. in  Bangalore for (12-16) years of experience. Apply Now!