22/10 Tobias
Human Resources at The Phoenix Mills Ltd.

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The Phoenix Mills - General Manager - Marketing (12-16 yrs)

Bangalore Job Code: 858641

Job Title: GM Marketing

Department / Division: Marketing

External Interface (Enlist external agencies / authorities that you are required to deal with while discharging your duty)

- Vendors / Agencies

- Consultants

Minimum Qualification (i.e., education, training etc.)

Post Graduation / MBA in Marketing

Minimum Experience

12+ years of Marketing experience and at least 4-5 years in a leading role

Special Skills/Attributes (required for performing the job effectively)

- Should have an understanding of the current industry trends and must possess good negotiation skills

- Should have the ability to develop and maintain good relationships with vendors, agencies and communicate the strategies effectively

Overall Purpose/Objective Of the job

- Drives the marketing strategy and revenue maximization efforts

Key Responsibilities

(List major responsibilities, that you have, to achieve the key objectives)

- Formulate an overall marketing strategy for the residential segment in order to increase the Sales and maximize revenues

- Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities

- Formulate the annual marketing budget on detailed revenue and expense projections; in line with the overall marketing strategy

- Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies

- Review and approve the annual events calendar at the beginning of the year in coordination with the HOD

- Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved

- Collaboration & partnership with agencies for lead generation and augment walk-ins

- Strategize in terms of marketing strategy and positioning for the residential project.

- Defining brand vision for the residential projects. Creating a brand imagery and communication guideline including creatives, logo, brand positioning etc.

- Develops collaterals for project.

- Responsible for developing the annual advertising plan, public relations plan and ensure a cost effective media buying for all centres; drive and approve the creatives; ensure all plans are implemented effectively through quality checks, standardisation and periodical review mechanism across projects.

- Develop marketing strategy for digital medium including creation of websites.

- National level tie ups and media buy with various digital medium google, facebook, You tube etc.

- Analyse, develop and monitor budgets to ensure revenue and expenses are kept within established boundaries.

- As part of the annual planning exercise, analyze previous years' performance, growth expectations/ projections (revenue and profits) for the budgeting year, and identify new revenue streams/ available, new marketing initiatives that could be launched.

Women-friendly workplace:

Maternity and Paternity Benefits

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