Human Resources at The Phoenix Mills Ltd.
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The Phoenix Mills - Assistant General Manager - Digital Marketing (10-15 yrs)
Job Title AGM - Marketing (Tech)
Department / Division: Marketing
External Interface :
- Agencies: Digital, Technical, Market Research, etc
- IT Companies, Mobile app. Development companies, CRM companies, etc.
Internal Interface :
- IT Department
- Mall Marketing Teams
- Center Heads/HODs
Minimum Qualification (i.e education, training etc.) :
- BCA/B. Tech, MCA/M. Tech, MBA (Marketing will be an added advantage)
- 10+ years of experience. Preferably from Digital/e-commerce/Mobile App. development background.
Special Skills/Attributes :
- Sound knowledge of upkeep of all digital asset of brand -Social media, Website, Loyalty tool, Chat bots etc.
- Knowledge of pricing / budgeting
- Sound understanding of PR, Media, etc.
- Database storage and optimizing usage of the database
Overall Purpose/Objective :
Drive the overall digital program, create or development of products which helps to achieve the organizations objective of digitalization within the organization.
Key Responsibilities :
(List major responsibilities, that you have, to achieve the key objectives)
- Create design guides, troubleshooting guides, evaluation guides, application notes, technical white papers, presentations, videos and demonstrations for digitalization of our products.
- Support product launch activities and assist with digitalization of offers/packages
- Support Marketing team in developing platform for digital assets
- Formulate an overall marketing strategy for group in order to increase the trading density and maximize revenues
- Formulate the digital strategy calendar for the year in terms of the marketing initiatives, branding and promotional activities
- Formulate the annual digital marketing budget in line with the overall marketing strategy
- Review and approve the digital strategy, assess the credibility and commercial feasibility and finalize/shortlist the agencies
- Review the detailed plan for revenue maximization through digital efforts Social media, Website, Loyalty tool, Chat bots etc.