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04/01 Tobias
Human Resources at The Phoenix Mills Ltd.

Views:5009 Applications:319 Rec. Actions:Recruiter Actions:45

The Phoenix Mills - Assistant General Manager - Digital Marketing (10-15 yrs)

Mumbai Job Code: 781875

Job Title AGM - Marketing (Tech)

Department / Division: Marketing

External Interface :

- Agencies: Digital, Technical, Market Research, etc

- IT Companies, Mobile app. Development companies, CRM companies, etc.

Internal Interface :

- IT Department

- Mall Marketing Teams

- Center Heads/HODs

Minimum Qualification (i.e education, training etc.) :

- BCA/B. Tech, MCA/M. Tech, MBA (Marketing will be an added advantage)

Minimum Experience:

- 10+ years of experience. Preferably from Digital/e-commerce/Mobile App. development background.

Special Skills/Attributes :

- Sound knowledge of upkeep of all digital asset of brand -Social media, Website, Loyalty tool, Chat bots etc.

- Knowledge of pricing / budgeting

- Sound understanding of PR, Media, etc.

- Database storage and optimizing usage of the database

Overall Purpose/Objective :

Drive the overall digital program, create or development of products which helps to achieve the organizations objective of digitalization within the organization.

Key Responsibilities :

(List major responsibilities, that you have, to achieve the key objectives)

- Create design guides, troubleshooting guides, evaluation guides, application notes, technical white papers, presentations, videos and demonstrations for digitalization of our products.

- Support product launch activities and assist with digitalization of offers/packages

- Support Marketing team in developing platform for digital assets

- Formulate an overall marketing strategy for group in order to increase the trading density and maximize revenues

- Formulate the digital strategy calendar for the year in terms of the marketing initiatives, branding and promotional activities

- Formulate the annual digital marketing budget in line with the overall marketing strategy

- Review and approve the digital strategy, assess the credibility and commercial feasibility and finalize/shortlist the agencies

- Review the detailed plan for revenue maximization through digital efforts Social media, Website, Loyalty tool, Chat bots etc.

Women-friendly workplace:

Maternity and Paternity Benefits

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