The Label Life - Manager - Digital Marketing

Role Description : 

The role is focused on building awareness, generating interest and acquiring new customers at The Label Life through all the digital platforms and to drive growth in revenue from new customers. The right candidate is data-driven, hands-on and self-starter with relevant experience in e-commerce business.

Your Day to Day :

1. Aligning the customer acquisition strategy with The Label Life's vision

2. Planning and budgeting of quarterly, monthly, and weekly acquisition campaigns

3. Creating briefs for the Creative team and coordinating with them to create relevant communication

4. Executing acquisition campaigns across all the digital platforms

5. Monitoring acquisition campaigns to ensure optimized performance

6. Analyzing acquisition campaigns and creating reports and dashboards on Excel and BI tool

7. Regular competitive analysis

8. Identifying new avenues of growth

9. Coordinating with the UI/UX team to improve conversion rates

10. Coordinating with the Merchandising and Customer Service team to improve customer experience

Skills and Experience :

1. 3-4 years of relevant experience in e-commerce business

2. Hands on experience with performance marketing

3. Proficiency in using Google Ads, Facebook Ads, and Email and SMS automation platforms

4. Proficiency in using Google analytics, Excel, and BI tools

5. Has a data-driven decision-making approach

6. Ability to understand customer behavior analysis

7. Strong work ethic, intellectual curiosity, and commitment to continuous improvement

8. Strong communication skills and ability to work in teams to work on cross function projects