- Brand Management : Develop, maintain and publish a framework to evaluate, improve and facilitate leadership decisions on brand related investments. - Business Development : Business landscaping, market research, agency and marketing mix development from scratch for new category & new geography. - Agency Management : Manage outside agency resources including advertising, public relations and digital. Developing integrated communication across all programs, promotions, products and services. - Innovation/ New Product Development : Develop and implement long-term strategic plans on new product opportunities, acquisitions/ joint ventures, other growth initiatives - Launch : Develop the complete marketing mix - product, packaging, communication, media, digital, PR strategy development and execution of all ATL &amp; BTL inputs. Responsible for brand strategy, brand health, topline and margins. - Liaise with key functions : Supply Chain, Procurement, Finance, Tech &amp; Sales - Analytics : Analyse the past sales data to understand the past programs/ activations/ schemes and suggest improvements to the category/ channel. Analyse the competitor movements and promotions according to the current trends. - Develop deep, actionable consumer understanding &amp; insights on brand, competition, usage &amp; attitudes, purchase behavior and leisure pursuits - Knowledge &amp; experience of Market Research Methodolgy, Consumer Insight generation tools, brand health metrics, product &amp; packaging development cycles, understanding of financial &amp; distribution metrics and levers to drive improvement. Ability to drive, evaluate and optimize ATL &amp; BTL spends.

Chennai

The Indus Valley - Growth Marketing Manager 

The Indus Valley - Growth Marketing Manager  ,Job Description for The Indus Valley - Growth Marketing Manager  in The Indus Valley - Good Roots Kitchenware Pvt Ltd in  Chennai for (2-8) years of experience. Apply Now!

Job Description for The Indus Valley - Growth Marketing Manager  in The Indus Valley - Good Roots Kitchenware Pvt Ltd in  Chennai for (2-8) years of experience. Apply Now!