The Himalaya Drug - Rural Marketing Manager

1) Formulating Rural Marketing Strategy in line with the Targets for pan India

2) Develop Rural Dealerships activation plans and their retainership

3) Develop Rural Marketing Budget and ensuring its effective utilization

4) Planning & execution of Below The Line(BTL) promotional activities in Rural Markets

5) Ensuring initiation, planning & execution of special projects in Rural markets

6) Formulating MIS, analyzing Rural Sales Data & developing strategic inputs with the sales team

7) Improving Rural Finance Penetration by doing Bank Tie Ups and BTL Activities

8) Develop ideal brand communication and services that increases Business & customer experience in Rural Markets