HR at The Himalaya Drug Company
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The Himalaya Drug - Associate Brand Manager/Brand Manager (2-4 yrs)
1 Driving Market Research and Strategizing marketing programs - Research studies & projects
- Understanding Consumer Insights
- Annual Marketing Calendar
- Strategic Brand/Category Planning
- Strengthening Market Positioning
- Analysing Market trends and Competitive activities
2 Define and manage the brand communication strategy and Marketing Initiatives - Overseeing GTM Plan for all channels
- Managing Campaigns, Events, sponsorships, and CSR programs
- Managing Print/Digital Media
- Collaborations with agencies
- Overseeing advertisements, Promo Material, and campaigns
- Establishing budgets, performance specifications and sales estimates
3 Brand building and top line & bottom-line delivery - Maximizing GP of the product
- Stock and POSM Inventory planning
- Optimizing trade investments
- Pricing Strategy
- Measure and assess all marketing campaigns ROI
4 NPDs Launch Plan & Category Expansion - Product Innovation
- Packaging Innovation
- Product/Category Line Extensions
- Category development
- Production & supply chain planning
- Formulation Development & Changes
- Clinical trials report
5 Collaborating with cross functional teams - Creative team & designing
- E-com & Digital team coordination
- Legal & DRA
- AWMS Coordination
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