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07/06 Amiya Kumar Samal
Head of Recruitment at The Gate Academy

Views:498 Applications:65 Rec. Actions:Recruiter Actions:13

The Gate Academy - Senior Manager - Performance Marketing/SEM (5-8 yrs)

Bangalore Job Code: 934131

Roles and Responsibilities

- Manage, review, and perform daily account responsibilities associated with Google Ads & Bing and other search platforms for a variety of campaigns.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important metrics.

- Manage the creation of largely targeted keyword & Negative keyword lists.

- Provide creative copy suggestions and graphical ad templates as per the Publisher policy

- Manage Display network placement lists on Google Ads and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with campaign objectives.

- Generate weekly and monthly campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engines and PPC industry trends and developments.

- Monitor and administer Google analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Keep monitoring the lead flow which is getting generated through different channels and utilize the budget judiciously to achieve the lead target.

- Coordinate with multiple stakeholders for performance marketing operational activity.

Experience/Qualifications/Skills

- Experience: 6-8 yrs

- Education: Graduate / MBA

- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience in setting up and optimizing campaigns in Google Ads, Facebook Ads, Linkedin Ads, Bing Ads etc.

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in performance marketing and measurement.

Women-friendly workplace:

Maternity and Paternity Benefits

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