Roles and Responsibilities - Manage, review, and perform daily account responsibilities associated with Google Ads & Bing and other search platforms for a variety of campaigns. - Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important metrics. - Manage the creation of largely targeted keyword & Negative keyword lists. - Provide creative copy suggestions and graphical ad templates as per the Publisher policy - Manage Display network placement lists on Google Ads and through other contextual advertising platforms. - Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with campaign objectives. - Generate weekly and monthly campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. - Keep pace with search engines and PPC industry trends and developments. - Monitor and administer Google analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals. - Monitor and evaluate search results and search performance across the major search channels. - Keep monitoring the lead flow which is getting generated through different channels and utilize the budget judiciously to achieve the lead target. - Coordinate with multiple stakeholders for performance marketing operational activity. Experience/Qualifications/Skills - Experience: 6-8 yrs - Education: Graduate / MBA - Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience in setting up and optimizing campaigns in Google Ads, Facebook Ads, Linkedin Ads, Bing Ads etc. - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in performance marketing and measurement.

Bangalore

The Gate Academy - Senior Manager - Performance Marketing/SEM 

The Gate Academy - Senior Manager - Performance Marketing/SEM  ,Job Description for The Gate Academy - Senior Manager - Performance Marketing/SEM  in The Gate Academy in  Bangalore for (5-8) years of experience. Apply Now!

Job Description for The Gate Academy - Senior Manager - Performance Marketing/SEM  in The Gate Academy in  Bangalore for (5-8) years of experience. Apply Now!