The Cai Store - Manager - Digital Marketing

- Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

- Developing and monitoring campaign budgets.

- Planning and managing our social media platforms.

- Preparing accurate reports on our marketing campaign's overall performance.

- Coordinating with advertising and media experts to improve marketing results.

- Identifying the latest trends and technologies affecting our industry.

- Evaluating important metrics that affect our website traffic, service quotas, and target audience.

- Working with your team to brainstorm new and innovative growth strategies.

- Overseeing and managing all contests, giveaways, and other digital projects.\

- Develop and oversee overall performance marketing strategy

- Create and manage Google Ad campaigns. (SEM)

- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

- Ensure top organic search ranking positions (SEO)

- Regularly review and optimize all advertising campaigns for positive ROAS

- Manage paid listings on third party websites and media partners

- Develop and oversee email marketing and marketing automation strategy

- Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)

- Manage Google Analytics to track and measure all marketing campaigns

- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams

- Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets

- Oversee SEO Marketing

- Plan spends for the Company on Marketing