jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
29/09 Vivek
Lead - Talent Acquisition at The Cai Store

Views:234 Applications:57 Rec. Actions:Recruiter Actions:1

The Cai Store - Manager - Digital Marketing (4-8 yrs)

Mumbai Job Code: 1162383

- Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

- Developing and monitoring campaign budgets.

- Planning and managing our social media platforms.

- Preparing accurate reports on our marketing campaign's overall performance.

- Coordinating with advertising and media experts to improve marketing results.

- Identifying the latest trends and technologies affecting our industry.

- Evaluating important metrics that affect our website traffic, service quotas, and target audience.

- Working with your team to brainstorm new and innovative growth strategies.

- Overseeing and managing all contests, giveaways, and other digital projects.\

- Develop and oversee overall performance marketing strategy

- Create and manage Google Ad campaigns. (SEM)

- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

- Ensure top organic search ranking positions (SEO)

- Regularly review and optimize all advertising campaigns for positive ROAS

- Manage paid listings on third party websites and media partners

- Develop and oversee email marketing and marketing automation strategy

- Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)

- Manage Google Analytics to track and measure all marketing campaigns

- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams

- Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets

- Oversee SEO Marketing

- Plan spends for the Company on Marketing

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.