Testbook.com - Manager - Performance Marketing - IIM/ISB/MDI/FMS

Responsibilities :

- Own implementation of Performance / paid channel marketing through different channels like Google, Facebook, affiliates etc.

- Work with agencies to drive sustainable growth.

- Drive reporting of the key vitals of the campaigns.

- Collaborate with internal teams like creative, product, tech and more, to drive growth.

- Monitor market intelligence and keep track of competitor movement and market situation

- Train and guide team members on execution, as required.

Qualifications :

- MBA/Graduation from T1 colleges

- Previous working experience as digital/performance marketer for 2-3 years

- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook marketing, other affiliates channels)

- Hands-on experience in handling marketing budgets and forecasting/reporting results

- Proven track record of customer obsession.

- Demonstrated ability to think both strategically and tactically

- Highly collaborative with the ability to multi-task in a complex environment

- Excellent communication and people skills