Testbook.com - Content Marketing Lead (5-9 yrs)
We are looking for a dynamic, self-motivated individual with experience and skills in strategic development, creation, and management of content. Content Marketing Lead will be responsible for the strategic direction and implementation of the strategy through content deliverable for the business.
- Contribute to designing content marketing strategies and set long/short term goals.
- Undertake content marketing initiatives to achieve business targets.
- Conceive, create and refine compelling content in all formats of media.
- Manage the team by setting goals, reviewing performance and ensuring that goals are met
- Create and track project plans for execution and ensure successful delivery.
- Own up process and quality to standardize the deliverables.
- Liaise with Business, Tech, Product and other teams to align on goals and create content to serve our business objectives and targets.
- Generate content marketing ideas and back them with regular market research and competitive landscape analysis.
- Proven track record in creating and implementing successful content strategies, project and people management.
- Hands-on experience in content management
- Exceptional communication skills
- Must possess strong leadership skills and have a strong management competencies
- Knowledge of SEO, keyword research and Google Analytics
- Familiarity with web design
- Analytical and multitasking skills