Upgrade to Pro Member
Director at Sunshine Workforce Solutions
Views:3611 Applications:264 Rec. Actions:Recruiter Actions:9
Territory Marketing Manager - Retail/Liquor Industry (3-9 yrs)
- Develop and implement a suitable marketing strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.
- To develop and manage vendors for signage, merchandising equipment, and other marketing interventions.
- To liaise with the regional sales teams to ensure the effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
- To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's/ brand's image during conducting various consumer/ trade promotions.
- Assist in and co-ordinate local level market research activities in coordination with the Manager - Promotions.
- To maintain close liaison with other departments (esp. marketing) to ensure good communication and implementation.
- To participate and be involved in the key decision-making for the regional management.
- Data management and sharing with sales team, Sales head, RMM and RH (mainly for activation, PR assets etc)
PROFILE DETAILS :
QUALIFICATION :
An MBA (preferable from a premier institute) with 3-9 years of experience in the FMCG/FMCD/Beverage or Telecom Industry.
EXPERIENCE :
- Must have experience and successful track record with Brand/ Trade Marketing for min. 4 years.
- Experience in Sales function is desirable.
- Ability to manage agency relationships to maximize impact of spending, as well as evaluate ROI.
Behavioral SKILLS (Both essential & desirable) :
- Strong interpersonal skills (listening, verbal and written communication).
- Good organizational skills/ ability to multi-task and meet timelines.
- Ability to work independently or with a team. Ability to lead a team consisting primarily of peers.
- Good negotiation skills.
- Should have an eye for detail and particular about quality execution/ being a perfectionist
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
