Executive Recruiter at AA Consultants
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Territory Marketing Manager - AlcoBev (4-8 yrs)
Looking for a territory marketing manager for a leading alcobev company, based out of mumbai.
Roles and responsibilities are as follows:
- To monitor the field marketing budget for its effective utilization and undertake course-correction if required.
- Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.
- To develop and manage vendors for signage, merchandising equipment etc.
- To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
- To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's/ brand's image during conducting various consumer/ trade promotions.
- Assist in and co-ordinate local level market research activities in co-ordination with the Manager - Promotions.
- To maintain close liaison with other departments (esp. marketing) to ensure good communication and implementation.
- To participate and be involved in the key decision-making for the regional management.
- Data management and sharing with sales team, Sales head, RMM and RH (mainly for activation, PR assets etc)
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