Telecom Marketing - IIM/ISB/XLRI

Telecom - Marketing

B2C , Marketing - for a leading telecom operator

Senior Management ( Acquisition , Usage, Retention , Marketing from FMCG , FMCD, BANKING, TELECOM)

Location : Bhubaneswar

Salary Range is 15-21 LPA

MBA from IIM, ISB ,XLRI,NMIMS,MDI,IMT,"JBIBMS","SP Jain","UBS,NITIE,"IIFT","FMS","SIBM" & other reputed business school.

Job Description

1. Acquisition - help us design a complete package (product/price) along with marketing plan to get maximum attention of customer which translates into higher acquisition.

2. Usage & Penetration - analyze user pattern & carve out strategies/new plans which shall help us drive usage further. Pricing of plans is pivotal considering we operate in extreme competitive environment & hence continuous check will help us retain & thereby increase usage & penetration. We need strong Analytics resource who can effectively run this portfolio.

3. Communication - work on mix of channels (online, ATL, BTL) & optimization of resources to effectively target the customer segment.

4.Planning and execution of the Data card business.

5. Responsible for data products e.g. data cards, 3G, dongles etc.

6.Market development activities

7. Execution of product / project plans.

8. Designed effective communication for the products to be launched through different communication channels

9.Developed Unique segmented products to improve brand preference over competition

Please share your CV with mentioning your skill set , your preferences , your CTC and Expected CTC

Contact Email ID : ChaatakJobs@chrsp.com