TechnifyBiz -Manager - Branding & Marketing

Manager - Marketing & Branding (Technifybiz - Own Brands)

Responsible for overall brand conceptualization, strategy, brand building & development of Own Brands

Key Responsibilities:

Conceptualisation

a. Conceptualizing brand name, logo, color combination and other attributes

b. Conceptualize brand story, distributor/market pitch and road map

c. Identify and devise strategies for brand packaging wrt different products/commodities

d. Conceptualize & devise Brand Identity, guidelines, Content Matter, USPs et.al

Agency Partners and Internal Stakeholder Management

a. Identifying and working with relevant agencies in finalization of Brand Specifics

b. Working with creative agencies to come up with good brand building activities

c. Having a strong working interface with all the departments in the organization

d. Lead Brand related activities in sync with company's vision

Communication: Strategising and executing relevant Sales & Promotions Push

a. Creating Marketing & Communication Plans, Budgeting and ensure execution

b. Develop and deliver distinctive communication strategy in line with the brand strategy and positioning.

c. Leverage various media/sales initiatives to further strengthen the brand activation across different markets (Tier1, 2 & 3) cities - via ATL/BTL/SEO/SEM/SMM/Google Ads

d. Explore on the ground initiatives and innovations in lines with strategic objectives

e. Develop and source/replicate merchandising material and promotional material

f. Complete ownership of new promotional ideas and activities to achieve competitive advantage across various geographies as per Target Group.

g. Devise and design Brand collaterals both for online and Offline media vehicle

h. Devise & execute Product placement strategies

i. Ideating, strategizing & executing Branch Launch

j. Developing channels for sales push (General Trade, Modern Trade, E-com)

k. Inventory Building & Management MOQ

Consumer Insight and Market Intelligence

a. Understand consumer behavior to identify trends in the brand

b. Tracking of competitive brands. Giving feedback/ sharing improvement areas with various departments based consumer insights.

c. Market/Product/competitor/customer analysis & Insights wrt Pricing, Placement & Promotion strategies

d. Analysis of sales forecast, relevant financials & reporting on product sales.

Measurement(s)

a. Timely Execution of Activities

b. Brand equity scores

c. Brand visibility & sales

d. Awareness Metric - Aided & Unaided