Team Lead - Marketing - NBFC

Hiring for a leading NBFC

Job Purpose :

Lead the marketing activities

Job Responsibilities

- Budget (with support from a business), strategies and lead implementation of the Mutual Fund Annual Marketing plan content, creatives, events management and distributor interaction forums

- Lead the Group Digital initiatives (with support from business/non-MF Marketing, Corporate Marketing, CSR and Corporate Communications) for the group.

- This also includes formulating an optimum SEO framework for the businesses, manage social ORM, increase CTR and reduce bounce rates with an aim to maximize traffic inflow to our Digital nodes (social media, website, and other owned digital assets) both on organic and inorganic routes.

- Lead the seamless outflow of quality creative content (across ATL & BTL - includes Digital)

- Engineer the right environment within the team to generate regular outflow of topical & thematic marketing initiatives - more so in the social media environment.

- Effectively utilize available budgets and ensure optimum value delivery from vendors, creative and digital agency, and partners.

Shruthi Acharya
Skillventory