Team Lead - Marketing - Bank

The Incumbent would be leading a team of 7-8 marketing professionals for devising Product and Business Marketing strategies for the key segments of the bank i.e Affluent Banking, NRI Banking, B2C banking and B2B Banking

Roles & Responsibilities :

- Build Annual /Quarterly marketing plan and strategy for driving customer engagement for categories including HNIs, Ultra HNIs, and NRIs.

- Plan and strategize product, program and proposition launches to drive business development in the key segments.

- Work closely with various stakeholders to design and execute marketing campaigns for new acquisitions and engagement with existing customers.

- Work with Data Analytics team to make communications more data centric.

- Customer Lifecycle Management for key product and programs

Expertise & Experience :

- 15-17 years of proven marketing experience, preferably in Banking sector

- Hands on experience in driving BTL strategy

- Extensive experience in HNI segment marketing

- Experience in Product marketing including BTL strategy, product positioning

- Knowledge and understanding of the HNI market will be a strong plus