Outcomes

Primary Outcomes

PLANNING: Understand the marketing objectives of the client and define the campaign Goal / KPI. Prepare a campaign plan to achieve the campaign Goal / KPI and take the sign off on the same by the client.

TRAFFICKING: Traffic/execute the campaign plan in Advertising platforms with predefined KPI goal set as a campaign performance goal and deliver the KPIs that were planned (& agreed)

SYNCHRONIZATION: Maintain Daily/Weekly communication with POC as well as Internal Team to highlight changes in campaign goal / KPI and shared campaign dashboard with the client.

OPTIMIZATION: Build a Learning framework by documenting the changes done for achieving the campaign goal / KPI and record the impact of each change in the project management tool.

Job description

- Build digital marketing roadmap & proposals involving DV360 for clients which include awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.

- Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions.

- Collaborating with other internal teams to get the implementation of tracking mechanism completed

- Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform

- Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies

- Provide support to the creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives

- Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals

- Generating relevant reports at three stages of the campaign - Before, During and After Campaign

- Auditing the advertising account and find gaps in existing structure and targeting

Functional Competencies

- Planning

- Reporting

- Optimization

- Trafficking

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