Digital Marketer (DoubleClick & AdWords)

Role description (KRA):

- Be responsible for all performance driven marketing engagements with objective

- Manage, review, and perform daily account responsibilities associated with DoubleClick (DBM, DCM, DS), Google AdWords & Facebook Ads - display/search/ carousel campaigns

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

- Run acquisition and remarketing campaigns on DoubleClick (Search Ads 360, Display & Video 360), AdWords (Google Ads) & Facebook Ads with the ad budget allocated

- Utilize Google Analytics audience/ Facebook custom audience in remarketing campaigns

- Execute recommended best practices for keyword opportunities, campaign structuring, targeting, app campaigns, display network and other paid marketing facets

- Provide support for creative copy and graphical ad templates

- Knowhow to run dynamic campaigns using product feed - RLSA/ DDRM/ DRM / DPA/ DSA

- Keep pace with client's competitors keywords and marketing performance

Role Mission (Main outcome expected from you at this role)

- To reduce Cost per Lead/ Cost Per Conversions

- Increase ROI/ ROAS of Campaigns

- Increase number of Leads or Transactions

Role Outcome (KPI) (What will show that you have achieved great lengths at your role

- Success in Campaign Objectives agreed with Internal/Client

- Successful pitches with sales team to bag client projects as a technical expert in DoubleClick (DCM, DBM, DS), AdWords, Facebook Ads, Digital Marketing in general

- Increase in client and Tatvic's revenue and conversions

- Successful upsell to clients in terms of budget, analysis, channels and marketing strategies

- Number of proposals and performance reports sent out to client in lieu of projects\

- Be the Brand ambassador of Tatvic to existing and potential clients, while attending seminars, professional meets and in front of any other third party

How you- d fit (competencies)

Technicality competent for this role

- Double click certified (DCM, DBM, DS)

- Google analytics

- Facebook ads, Instagram Ads, Twitter Ads, Linked in Ads and other advertising platforms

- Data/Analytical Skills

- Presentation skills

Behaviour Skills competent for this role:

- Accountability

- Cultural Awareness

- Planning & Organizing

- Teamwork

- Commitment to Learning

Education & Relevant Qualification: Relevant degree in B.E/B.Tech/MSc IT/MCA/MBA or relevant field builds our knowledge bank overall

About Us:

We are Tatvic and what we do is we assist trending multinationals to keep on their trending trends!! If it made sense to you, you are great at analytics & deciphering and you are a super fit.

As a part of our brilliant team, all you need to do is be & give your best every single day; keep us and yourself challenged and in the journey grow with us.

What we offer (Read Perks)

- Participative, transparent & vibrant culture

- Flat Hierarchy

- Flexible Timings

- Platform to utilize your potential to the fullest

- No allotted cabins at Tatvic, all cabins are open for booking for conference & meetings

- We constantly seek help in form of your feedback & suggestions, to help us keep our learning curve high

- We follow a bi-yearly performance review mechanism

- Healthy Snacks on the house

- Comfort is of paramour importance to us hence we do not follow a dress code, wear what is comfortable.

- We love to appreciate good work, so there is RNR galore at Tatvic; Spa- s, vouchers, trips & more

- Open forums, team activities, team lunches/dinners

- Table Tennis, Carom, Uno, Pictionary, Taboo & more anytime of the day

- Meditation & Yoga sessions (we are genuinely interested in your well being)

- Our TASA (Tatvic Association of Super Activities) Club helps you keep your creative juices flowing

- There's a thought through regular training session at Tatvic on weekends to enhance your technical knowledge and behavioral skills- to enrich your being

- Awareness & experience sharing sessions are invited to speak with us

- Team Green's & Grey's discussion every quarter (Best practices and learning)

- Medical Insurance for you, your spouse and children

- Accidental Insurance for you

- Your ideas are always welcome at Tatvic

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