1. Gauging market potential and attracting new segments/new leads from the segments to meet targets - Forming and engaging communities on the Collaboration Platform - Strategic planning and execution of campaigns - Evolve and implement strategy for continued engagement on the Collaboration Platform - Coordinate between creative agency, Technology Partner and internal functions for platform management 2.Work with the creative agency and Publishing team to generate platform awareness through organic and paid media 3.Work with corporate communications to multiply impact of content through earned and social media 4.Oversee development of the site as being in synergy with the corporate website and overtime to merge the two. 5.Work with the program and publishing team to: - Understand impact of the programs and realign them from the perspective of partners: to map these to AIM metrics - Work with the program SPOCS for offline coordination to convert the leads generated on the platform - Develop narratives for Forums in coordination with Marcom and Program teams. - Track and loop back with the program teams on partner interests for refining program proposals (cross sell\upsell)Draw up donor engagement strategies with the program teams to leverage (or deprioritize and exit) programs on ground - Draw up donor engagement strategies with the program teams to leverage (or deprioritize and exit) programs on ground - Draw up approaches relevant for multi-donor projects and the role of each donor. Co-develop necessary Guidelines, FAQs, Glossary, T&amp;Cs etc. related to the Digital Collaboration Platform. Benchmark the Digital Collaboration Platform globally &amp; highlight the aspirational aspects to management Knowledge &amp; Skills: Minimum 12-15 years- experience in a large organisation in: - Digital Marketing/Digital Branding efforts - Leading B2B sales efforts - Identifying consumer trends and consequently collating and evaluating content for websites and digital media targeted towards external audiences, and managing such platforms - Generating awareness through optimization tools - Managing multiple agencies, for content and technology - Budget management and understanding of ROI - Interface with varied intra-organisation functions - Experience of measuring and analysing performance metrics would be useful. Working knowledge of Salesforce\Pardot is preferred, though not a pre-requisite for the role Competencies - Working with people - Persuading and influencing - Presenting and communicating information - Creating and innovating - Planning and organising - Delivering results and meeting customer expectations Experience: Min 12-15 years of total work experience of which at least 2 years handing brand management responsibility in an online domain Qualifications: Min Master's degree or equivalent in relevant field

Mumbai

Tata Trusts - Manager - Brand & Marketing Communications 

Tata Trusts - Manager - Brand & Marketing Communications  ,Job Description for Tata Trusts - Manager - Brand & Marketing Communications  in Tata Trusts in  Mumbai for (12-15) years of experience. Apply Now!

Job Description for Tata Trusts - Manager - Brand & Marketing Communications  in Tata Trusts in  Mumbai for (12-15) years of experience. Apply Now!