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05/02 Parijat
Deputy Manager at TATA Housing

Views:6404 Applications:1119 Rec. Actions:Recruiter Actions:16

Tata Housing - Brand Management Role (3-6 yrs)

Anywhere in India/Multiple Locations Job Code: 538141

Key Purpose of the Job (Position Summary)

Responsible for the overall revenue targets and broad strategy for the Marketing & Sales function. Responsible for developing and managing the entire spectrum of sales and marketing for Residential projects in Luxury, Premium, Affordable and Low-cost segments as well as for Commercial and Retail projects of the company. This includes developing the product, pricing, branding and roll-out strategies based on customer requirements and market dynamics so as to maximize the achievement of the sales revenue and unit targets.

Key Performance Areas :

- Achievement of the top line target value and units.

- Sales and marketing budgets within agreed Plan limits

- Accuracy of sales revenue forecasts

- Price realized vis--vis competitors

- Brand Equity Index and brand salience

- New product development

- Customer satisfaction scores - Prospect Satisfaction

Key Functions & Responsibilities :

Strategic :

- To develop the Marketing & Sales strategy including critical elements of Product concept, Positioning, Segmentation, Pricing etc. for both Tata Housing and Value Homes

- To participate with Business Development in providing inputs at the time of acquisition of land

- To participate in concept discussions with Design to evolve product concept

- To identify potential areas for growth/ expansion in existing and new businesses

- To provide inputs for the development of the Annual Business Plan

- To participate as a member of the leadership team in strategic decisions and strategic planning

Operational :

Sales & Marketing Plan :

- To guide the detailing of the strategic marketing and sales plan for the year in line with the overall business plan of the company

- To identify specific programs and initiatives to support the execution of the plan

- To develop the marketing and sales budget for the year and determine the allocation to various products, regions

Marketing :

- To guide, approve and ensure implementation of the marketing strategy in order to secure a competitive edge in the marketplace (pricing, new products, advertising & sales promotion)

- To ensure a good understanding and tracking of customer trends through market research to provide insights for key decisions

- To participate in the development of new products and concepts and ensure that consumer insights are a key part of such decisions

- To develop the pricing strategy for each project to meet the business plan

- To provide strategic direction for brand communication mix, media selection and sales promotion and PR activities based on product segment and customer profile

- To drive brand leadership of Tata Housing in all operating regions/ countries

- To ensure all the products/ properties are effectively covered by the marketing plan and appropriate marketing initiatives

- To participate in the selection and approve selection of service partners, agencies

- To manage and monitor the overall marketing and sales budget to achieve maximum value

Sales :

- To guide, approve and monitor the Sales plan (by region/ segment/products) for India and other countries for both Tata Housing

- To ensure achievement of the Sales plan in revenue and unit terms and by each project as well as collections

- To approve key sales policies and incentive schemes for both Tata Housing

- To address key and critical customer related issues

- To ensure that adequate systems and processes are institutionalized to support and monitor sales, customer calls and leads

- To monitor and ensure customer satisfaction

Others :

- To develop the strategic PR and Corporate Communication plan to support the brand building activities of the company

- To be the official spokesperson to media-

- To guide and leverage the PR mechanism as required

- To drive the Corporate communication initiatives to support the brand and sales objectives

- To identify Strategic Alliance partners for specialized projects, services and arrive at the mode of engagement

- To monitor performance of Strategic partners

Developmental :

- To recruit appropriate talent as required

- To build a committed and motivated team

- To coach and mentor subordinates to enhance their performance and build their capability

- To carry out performance appraisal; provide feedback and initiate development actions

- To keep abreast of current trends and developments

Internal & External Interactions :

- Internal: Business development, Engineering Head, Technical Services, HR, Finance, Corporate Planning, Value Homes business head

- External: Key customers, Strategic alliance partners, Advertising Agency, PR agency, Market research agencies, Media Houses, Key Service providers, Facilities Management Agency, Media

Education & Experience Requirement

- MBA with Marketing from a premier institute

- Relevant experience in consumer marketing and Brand Management Preferably exposure to real estate sector

Minimum experience of 3 years

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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