Tars - Email Marketing Specialist

About Tars

Tars is a cutting-edge SaaS company specializing in creating advanced chatbot solutions for businesses across multiple industries. Our mission is to empower organizations by providing innovative, AI-driven communication tools that enhance customer experience, streamline operations, and drive growth.

Job Description

We are seeking an experienced and highly skilled Outbound Email Marketing Specialist to join our marketing team. As an Email Marketing Specialist, you will be responsible for creating engaging and effective email campaigns that drive customer engagement and contribute to the company's growth. You must possess exceptional email writing skills and a strong understanding of email marketing best practices. The ideal candidate is creative, analytical, and able to work independently while collaborating with cross-functional teams.

Responsibilities :

- Develop and execute outbound cold email campaigns to generate leads for mid-market and enterprise companies in North America and Europe

- Craft compelling, personalized, and highly targeted email content that engages prospects and drives responses

- Segment and manage email lists to optimize deliverability and campaign performance

- Monitor, analyze, and report on campaign performance, making data-driven recommendations to improve results

- Collaborate with the sales and marketing teams to refine messaging, target audience, and overall campaign strategy

- Keep up-to-date with industry trends, best practices, and emerging technologies in email marketing

- Design and implement A/B testing to optimize email campaign performance.

- Manage and maintain our email marketing calendar, ensuring timely and consistent email outbound campaigns.

- Ensure compliance with email marketing regulations and best practices

Qualifications

- 3+ years of experience in email marketing, specifically in creating outbound cold email campaigns for SaaS products targeting North America

- Exceptional email copywriting and editing skills

- Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability

- Proficient in email marketing automation tools and CRM platforms (e.g. Apollo, Lemlist, Lusha, or similar)

- Strong analytical skills, with the ability to derive insights from campaign data and optimize performance

- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously

- Self-motivated and results-driven, with a track record of success in driving email marketing initiatives

What We Offer

- Competitive salary and benefits package, including health insurance, and paid time off

- Opportunity to work with a talented and passionate team in a fast-paced, innovative environment

- A collaborative and supportive work environment with a team of passionate professionals.

- Flexible work arrangements, including remote work options.

Team Dynamics and Culture

You will work with a small team of 15 people across sales, customer success, and marketing functions

Opportunities for promotion based on performance - we don't believe in arbitrarily keeping you in the same position for a fixed amount of time. If you perform, we promote you and give you more responsibilities.

Our culture is founded on mutual respect, transparency, accountability, collaboration, and feedback with radical candor. We're obsessed with communicating well with our users as well as within the team. We love lean, iterative improvements, and success is measured by the value we create for our customers and the company.