TAG Implementation Lead - Digital Marketing Firm

TAG Implementation Lead - Digital Marketing Firm - Remote/Hybrid - (4-9 years)

Role : TAG Implementation Lead - Digital Marketing Firm

Experience : 4-9 Years

Work Location : Bangalore (Hybrid/ Remote)

Working Days : 5

Reporting to : Sr. Manager Digital Analytics

Required Skill: Experience in Google Tag, Google Analytics, Mobile app implementation project

About Company :

Our client is a data-driven digital marketing firm that uses analytics and proprietary models to deliver high-performance marketing programs. With more than 10 years of experience, they have turned consumer insights into actionable growth strategies for some of the world's largest brands. They have been recognized on the 2018 Inc 500/5000 list of fastest growing companies in the U.S.

DESIRED EXPERIENCE :

1. Experience in working with both manual and tag management analytics implantations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug

2. Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites preferred

3. Knowledge of general Web best practices in SEM, SEO, and UX

4. Knowledge of Web markup and front-end Web development in HTML5, CSS3, or JavaScript

5. Ability to communicate with developers in a meaningful way.

6. Have the technical and communication skills to clearly communicate the processes and tasks to make full use of tag management and tags

7. Experience with training non-technical audiences

DESIRED QUALIFICATIONS :

1. Has a B.Tech /B.E/MCA from a reputed institution.

2. 4+ years of experience with a tag management system like GTM, DTM, Tealium.

3. 4+ years of experience implementing and using web analytics tools such as Adobe Analytics (Omniture), Google Analytics, IBM Digital Analytics (Coremetrics), and/or Webtrends.

4. 2+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords, Comscore etc.).