Swiss Military - Marketing Manager - FMCG

Industry: FMCG (Fast-Moving Consumer Goods)

Location: PAN India (initial base city + extensive travel)

Reports to: MD

Key Responsibilities:

- Identify, approach, and onboard new distributors, wholesalers, and retailers in assigned territories.

- Introduce the brand and products to the market, build brand visibility from scratch.

- Achieve sales targets through active fieldwork, retailer visits, and product placements.

- Drive product penetration in General Trade (kirana stores, supermarkets, local markets) and explore Modern Trade opportunities.

- Ensure proper product display, stock availability, and in-store branding at retail outlets.

- Gather real-time market feedback on competitors, pricing, schemes, and customer preferences.

- Execute sampling drives, promotions, and customer engagement activities.

- Maintain accurate daily sales reports, journey plans, and customer databases.

- Support distributor setup - help establish stockist operations, order booking processes, and payment collections.

- Act as a brand ambassador, ensuring positive brand perception at the grassroots level.

Key Skills & Competencies:

- Energetic, self-motivated, and willing to travel extensively.

- Good negotiation, communication, and relationship-building skills.

- Understanding of basic FMCG sales principles and retail channel dynamics.

- Ability to work independently in an unstructured, evolving environment.

- Basic reporting skills (Excel, mobile reporting apps).

Qualifications:

- Graduate in any stream (preferred: MBA/BBA, B.Com, BA).

- 3-5 years of experience in FMCG sales/field sales.

- Language skills: Proficiency in local language + Hindi/English.

Special Notes:

- Ideal for candidates excited to be part of a new brand launch and build something from the ground up.

- Performance-based incentives and growth opportunities are available