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22/05 Richa Singh
Lead Talent Acquisition at Swiggy

Views:13013 Applications:2072 Rec. Actions:Recruiter Actions:100

Swiggy - Virtual Brand Manager (3-6 yrs)

Chennai/Kolkata/Mumbai/Pune Job Code: 700571

- The Virtual Brand Manager will be responsible for working with the top partners in each city to create new restaurant brands in a strategic partnership with these brands;

- Conduct primary and secondary research to identify the concepts that should be built with partners for making these brands a success; Work closely with the partners to transition a concept to menu design, pricing and menu presentation;

- The manager will be required to build solid partner relations with top vendors to get continuous feedback on building and growing the brand; Important to win trust of the partner and open multiple such brands through the existing kitchens or by leveraging Access;

- Work with partners on brand design, brand messaging, packaging and all other levers that define and enable consumer success for the brand;

- Each Brand Manager will be expected to launch at least 10-15 brands with multiple locations across a city, from ideation to execution to successful and sustainable growth;

- The Brand Manager will work levers that enable these restaurants to grow their business on Swiggy across the order funnel along with initiating offline levers for growth

- The candidate will be expected to run experiments and pilots for growth hacks, to validate hypothesis and scale the same across brands;

- The candidate will have a budget to invest in the growth of these accounts across locations; The money will be used across promotions that are app based and offline; Efficiency of budget utilization with maximum impact will be a key responsibility area.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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