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16/10 Gowthami
HR Consultant at Swiggy

Views:5368 Applications:745 Rec. Actions:Recruiter Actions:20

Swiggy - Senior Manager - Marketing (4-8 yrs)

Bangalore Job Code: 754724

Job Responsibilities:

- Leverage knowledge of consumer, business, category and brand marketing strategy into actionable marketing plans to deliver against the company's business objectives.

- Collaborate with research agencies to drive consumer research and interpret results to uncover actionable insights to feed into the communication strategy

- Create brand pull and loyalty through the identification of relevant properties, initiatives, advertisement and effective utilization of ATL and BTL activities.

- End to end planning of innovative marketing campaigns starting from briefs to the agency to final campaign assets creation, with a focus on digital-led campaigns.

- Candidate should be able to write an inspiring brief, evaluate creatives and give creative feedback.

- Work with the analytics team to analyze campaigns across cities across different parameters to track ROI and publish the same to all stakeholders.

The person should have:

- Passion for the F&B category and excitement to create new brands from ground up

- Strong ability to understand consumers and create actionable insights

- Proven track record in multi-channel GTM execution

- Strong result orientation

- Good analytical capabilities

- A keen eye for creatives with a strong opinion on creative strategy

- Agency management experience handling both creative and media agencies

- Budget-management skills & proficiency

Candidate Profile:

Qualification - MBA is a must

- Industry / Sector - Ecommerce/FMCG experience preferred

Experience- 5-6 Years

Women-friendly workplace:

Maternity and Paternity Benefits

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