Upgrade to Pro Member
Recruitment Team at Swiggy
Views:9491 Applications:1014 Rec. Actions:Recruiter Actions:13
Swiggy - Marketing Role - New Initiatives - IIM/MDI/ISB/FMS (6-8 yrs)
- Own the marketing charter for new service offerings and initiatives across new product development, brand strategy, user acquisition and driving frequency.
- Work closely with the cross-functional team across business and product to identify, refine and position new product development opportunities through deep consumer understanding backed by quantitative and qualitative consumer research
- Develop and execute the GTM marketing strategy for new product offerings and initiatives
- Work closely with the product marketing team in order to drive trial and frequency through the existing audience
- Work with the creative and media buying agencies to conceptualize innovative and memorable creatives keeping in mind the communication objectives of the campaign
- Analyze campaigns across cities across different parameters to track ROI and publish the same to all stakeholders
Person should have :
- Previous brand management experience in scaled consumer products is a must
- Good analytical capabilities
- Entrepreneurial mind-set
- Agency management experience handling both creative and media agencies
- Budget-management skills & proficiency
- Strong eye for creative and communication
- 10-15% monthly travel
Preferred Qualifications :
Qualification - MBA is a must ( Tier 1 preferred)
Industry / Sector - Ecommerce/FMCG experience
Experience- 4-6 Years
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
