30/11 Manasa MN
HR at Swiggy

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Swiggy - Manager - Analytics - Ads Revenue (1-4 yrs) Premium

Bangalore Job Code: 639402

The candidate is expected to do a mix of analytical work (data driven decision making) - 30% time, project management work - 30% time, strategic work in terms of designing and implementing new programs - 40% time

- Scale the advertisement platform from Swiggy in close collaboration with Product and Business teams

- The candidate is expected to drive the execution roadmap of the ads business in Swiggy to work towards ensuring that ad sales becomes a critical part of Swiggy's revenue in the medium to long term

For scaling the Ads business, the candidate will be expected to

- Build an extensive ads program view of the seller ecosystem with GTM planning and execution

- Build the product & pricing strategy for ad revenues in the short term and long term

- Drive the inbound marketing program for Ads leveraging all available channels while introducing newer avenues of outreach to restaurant partners.

- Coordinate with the Sales teams across the country for timely and systematic execution; Cross city coordination

- Liaison with product and merchandizing team for defining SOPs and execution

- Identify and scale alternate revenue streams such as:

- Revenue from promotional channels

- Managed Marketing services for partners with providing media access to external channels such as Facebook, Google.

- Define Go to market strategy for each geography for new sources of revenue

Preferred Candidate:

- MBA with 2-4 years of experience in Management consulting, Marketing, Growth Strategy, Go-To-Market Strategy, E-Commerce would be preferred

- Would have preferably a working experience in B2B digital marketing or media sales function.

- Effective Analytical and Communication skills

- Attitude & Aptitude for processes and systems

- Should be a team player, working alongside people from all walks of life

- Creativity & Initiative - demonstrate creativity & originality in your work and have the personal drive and initiative to bring about change and help drive the business forward

- Required Skills : Microsoft Office especially Excel, PowerPoint, SAS, SQL, Google Analytics

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