Recruitment Team at Swiggy
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Swiggy - Assistant Manager/Manager - Menu Excellence - New Supply (3-5 yrs)
Assistant Manager/Manager Menu Excellence- New Supply
About New Supply :
- New Supply aspires to create the most delightful food experiences and bring them close to consumers. With the aim to favorably assist consumers to purchase out of home food and solve for consumers unmet demands, we at New Supply are building the largest network of food supply points in the world. We create and curate the best food brands to reach multiple consumers through various business models.
- Swiggy Access- Enables distribution of most popular brands, serve hyper-local cuisine gaps through our Cloud Kitchens.
- Brand Development- Harness culinary capabilities of existing partners to create new food brands to meet city cuisine gaps.
- Private Brands- Create new culinary and food concepts to deliver against large unmet consumer gaps.
- With these models, the vision for the org is to enable the most delightful food brands experiences for our consumers by meeting known and unknown consumer need gaps.
Locations we are present/Cities live in : 10 Cities currently, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Coimbatore, Vizag, Chandigarh, Mumbai, Pune
- Menu strategy (new menu direction/development, current menu analysis, what's working, what's not etc).
- Menu to Order conversion, Menu to Cart conversion, Repeat Engagement.
- Researching to understand industry and market trends.
- Improving menu conversion of existing brands (across private, virtual, stealth, strategic)
- Competition mapping -how other brands are innovating and solving for their consumers concerns will be part of it.
- Working closely with the Culinary R&D team and constantly directs/helps them with inspiration on what type of food to develop, in some sense you can think of this team as the Research in R &D and the Culinary team.
Desired Skills :
- 3 + years of work experience into Consumer research
- Food Passionate
- Well Traveled,understand different cuisines
- Attitude & Aptitude for Process & Systems