Sunteck Realty Limited - Head - Marketing & Public Relations

Marketing function management

- Develop short- and long-term plans and budgets for the marketing/communications/ public relations program for both Digital and non-Digital marketing activities, monitor progress, assure adherence and evaluate performance

- Assists in creation of effective marketing strategies including value proposition development, brand positioning, pricing, branding, channel and communications strategy

- Oversee departmental budget utilisation and periodically report MIS to senior management

- For individual projects, assist in developing pricing strategies by studying market factors, competitor strategies and share it with relevant stakeholders

Brand Development

- Identifies and evaluates new markets and partnership opportunities through networking, attendance and participation with various industry and professional groups and networking associations

- Through subordinates devise and implement brand standards related to brand identity (logos, colours, palettes, stationary and other intellectual property)

- Brand tie-ups and relations, leveraging cross-brands to add value to Sunteck as a Brand

- Manage and monitor intellectual property rights across brand assets

- Create collaterals to be used for brand building

- Maintain all websites, keeping relevant information current, ensuring adequate data is made available to public in compliance with internal & regulatory compliance requirements (x. Share price data, property sale data, disclaimers etc)

Market research and assessment

- Analyze findings of market research studies and provide inputs to the marketing plan to determine target business lines, new customer/market segments, new geographic expansion opportunities etc

- Keep track of local, national, and international factors affecting the buying and selling of real estate and commercial spaces; Update senior management as need arises

Public Relations & Corporate Communications

- Responsible for editorial direction, design, production and distribution of all organizational publications

- Coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests; Plan media communications and manage them

- Prepare and coordinate materials for real estate trade shows and promotional activities targeting real estate funds, private equity companies, investors and customers

- Oversee content development for promotional materials, website etc

- Oversee company website information/contents, look and feel ; Add new content on continual basis

- Oversee corporate communications activities through Head, Corporate Communications including:

a) external communications

b) internal communications

c) public relations efforts

d) selection, appointment and performance monitoring of marketing consultants and external vendors

- Support brand building through professional networking

- Plan, coordinate and oversee stakeholder relationship through events & promotions- broker meets/off-sites/parties etc

Marketing & Promotional activities

- Plan, coordinate and organize promotional activities, trade shows, experiential marketing etc, to promote specific projects in line with projects, sales and marketing plans

Stakeholder management

- Collaborate with Projects and Planning & Control to identify the risks associated with the opportunity

- Assist with and support Sunteck's involvement in various marketing networks including coordinating business development and marketing activities via these relationships (Ex. Internet based real estate channels & websites)

- Collaborate/consult with department heads to plan advertising

- Oversee relationship with vendors, graphic designers, printers, mailers and others (associated for creation & distribution of marketing collaterals)

People Management

- Monitor the marketing sub- function's performance viz. effectiveness of marketing activities, CRM management/feedback, MIS and reports etc.

- Recruit, assess, train, mentor, develop and manage direct reporting staff

- To build capability in the team by reviewing performance of subordinates on a continuous basis and provide them coaching on desired aspects