Content Specialist:

- Skills and attributes in creating engaging, inspiring and persuasive B2C content and communication

- Ability to understand and articulate complex business ideas in an engaging, audience-friendly style with the talent to tell stories that inspire action

- Excellent interpersonal and written communication skills, deft in writing, editing and has a way with words

- Ability to think visually and blend copy and creative designs to create impact

Strategic sales responsibilities :

- Work closely with the business sales team to create and execute marketing campaigns and activity that drives new and expands existing business in key target verticals.

- Develop sales and marketing collaterals and content in line with identified objectives to drive awareness and consideration within target verticals.

- Measure and report performance of all marketing campaigns and assesses against goals (ROI and KPIs) with the view to improve quality of MQL and improve user experience.

Events & Experiences :

- Work closely with Operations teams to identify and create content/ intel/events designed to drive client engagement and advocacy.

- Manage collateral delivery for all events, from brief to delivery, with a focus on driving engagement, including:

- Virtual & face-to-face client events (webinars, roundtables, networking, podcasts)

- Industry events (sponsorships, speaking opportunities, conferences, exhibitions, awards)

- Work with Digital Designers to create all branded assets - invitations, collateral, presentations, merchandise, gifting, video production.

Essential Requirements:

- An experienced B2C marketing professional, with 8 - 10 years of industry experience

- Someone who has run the entire end-to-end marketing funnel, with an excellent grasp of brand-building and demand gen activities, as well as customer-focused campaigns

- Track record of leading marketing initiatives to drive tangible business impact, achieving revenue growth within budget

- A highly organized individual who's able to juggle multiple competing priorities and demands from different teams

- Exposure & experience in handling campaign, events and exhibition collateral planning and delivery with strategic communication designs