Talent Acquisition Role at Sunstone Eduversity
Views:869 Applications:274 Rec. Actions:Recruiter Actions:1
Sunstone - Lead - Content & Marketing Operations (8-10 yrs)
- Skills and attributes in creating engaging, inspiring and persuasive B2C content and communication
- Ability to understand and articulate complex business ideas in an engaging, audience-friendly style with the talent to tell stories that inspire action
- Excellent interpersonal and written communication skills, deft in writing, editing and has a way with words
- Ability to think visually and blend copy and creative designs to create impact
Strategic sales responsibilities :
- Work closely with the business sales team to create and execute marketing campaigns and activity that drives new and expands existing business in key target verticals.
- Develop sales and marketing collaterals and content in line with identified objectives to drive awareness and consideration within target verticals.
- Measure and report performance of all marketing campaigns and assesses against goals (ROI and KPIs) with the view to improve quality of MQL and improve user experience.
Events & Experiences :
- Work closely with Operations teams to identify and create content/ intel/events designed to drive client engagement and advocacy.
- Manage collateral delivery for all events, from brief to delivery, with a focus on driving engagement, including:
- Virtual & face-to-face client events (webinars, roundtables, networking, podcasts)
- Industry events (sponsorships, speaking opportunities, conferences, exhibitions, awards)
- Work with Digital Designers to create all branded assets - invitations, collateral, presentations, merchandise, gifting, video production.
- An experienced B2C marketing professional, with 8 - 10 years of industry experience
- Someone who has run the entire end-to-end marketing funnel, with an excellent grasp of brand-building and demand gen activities, as well as customer-focused campaigns
- Track record of leading marketing initiatives to drive tangible business impact, achieving revenue growth within budget
- A highly organized individual who's able to juggle multiple competing priorities and demands from different teams
- Exposure & experience in handling campaign, events and exhibition collateral planning and delivery with strategic communication designs