Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
28/07 Kanishkaa
HR at Sulekha.com - New Media Private Limited

Views:477 Applications:113 Rec. Actions:Recruiter Actions:16

Sulekha - Product Manager - Events/Home Services (4-10 yrs)

Chennai Job Code: 956254

Job Description & Expectations :

We are looking for a Manager or Sr Manager to help a portion of the 65,000+ customers of Sulekha achieve tangible business outcomes. He/she will closely work with certain categories of customers and consumers to ensure that they succeed on Sulekha and its associated social platforms.

Customer experience / Customer needs :

- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product changes

- Assesses market competition by comparing the company's product to competitors' products.

- Provides source data for product line communications by defining product marketing communication objectives.

- Experience in analyzing consumer/business segments that are best suited for the product and having hypotheses and experiments to acquire these targeted consumers/businesses at scale

Product sales / Pricing / Iterations :

- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.

- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

- Work closely with other marketing team members to acquire consumers/businesses through organic or inorganic means of spending on social, search, and affiliate marketing techniques.


- Analyzing the outcomes that are obtained by spending monies on a variety of platforms to acquire desired consumers/business segments

- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

Product execution :

- Proven track record of managing all aspects of a successful product throughout its lifecycle

- Solid technical background with understanding and/or hands-on experience in software development and web technologies

- Strong problem-solving skills and willingness to roll up one's sleeves to get the job

- Skilled at working effectively with cross-functional teams in a matrix

- Working closely with engineering teams to realize the product vision and execution/iteration.

Leveraging current reach :

- Utilize current assets of consumers/businesses via a variety of email, SMS, and app campaigns to deliver organically obtained consumers and businesses

- Optimize current Sulekha pages to drive organic growth and drive consumers/businesses to grow and achieve the required product marketing objectives

- Drive referrals from the current base of satisfied consumers/businesses to achieve organic growth

- Ideate on new pages to be created and work with tech-content team members to enable the same and deliver on increased organic reach for desired product marketing segments

- Interacting with select consumers/businesses directly on phone / WhatsApp to understand them better and commissioning research as needed to prove hypothesis on improving organic reach with consumers/businesses

Desired Candidate Profile :

- 4+ years of marketing experience in a digital / SaaS organization with the acquisition of consumers and businesses in the tens of thousands or millions p.m.

- Deep knowledge of consumer/business acquisition tools with expertise across marketing spends in social, search, affiliates, and other digital forms of acquisitions

- 2+ years of experience in digital campaign communication including the varieties of communication methodologies including direct hands-on experience in creative communication (besides working with partners/agencies to help in improving the communication drafts)

- Good analytical knowledge including working knowledge of large data analysis to help analyze campaign outcomes

- Should possess an innate love of data and the ability to see new patterns that impact business

- Positive, initiative driven and passionate about digital marketing

- Result oriented, entrepreneurial and self-motivated

- Ambitious and flexible

- Excellent communication and presentation skills particularly in English and spoken Hindi and 1 regional language

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.