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30/11 Nitya MP
Associate Director - Human Resources at Sulekha.com

Views:930 Applications:145 Rec. Actions:Recruiter Actions:98

Sulekha - Product Manager (4-15 yrs)

Chennai Job Code: 1011716

Manager or Sr Manager - Product - Events/ Home services - For Chennai Location

About Sulekha.com

Sulekha is one of India's largest digital business and consumer brands that has transformed local services ecosystem through a powerful need fulfillment and monetization platform that generates qualified, parameterized leads to local service SMBs every day in 40 cities.

Sulekha's unique, scalable digital platform, stapled to an expanding digital-mobile-local opportunity, has positioned it to serve in 24,000+ location-categories for purchase-oriented users (24+ M user needs p.a.) and growth-oriented businesses (2+ M active local businesses).

Job Description & Expectations

We are looking for a Manager or Sr Manager to help a portion of the 65,000+ customers of Sulekha achieve tangible business outcomes. He/she will closely work with certain categories of customers and consumers to ensure that they succeed on Sulekha and its associated social platforms.

Customer experience / Customer needs

a. Define the product category vision/strategy, lead the development of the product roadmap

b. Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

c. Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product changes

d. Assesses market competition by comparing the company's product to competitors- products.

e. Provides source data for product line communications by defining product marketing communication objectives.

f. Experience in analyzing consumer/business segments that are best suited for the product - and having hypotheses and experiments to acquire these targeted consumers/businesses at scale

Product sales / Pricing / Iterations

g. Assesses product market data by calling on customers with field salespeople and evaluating sales call results.

h. Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

i. Work closely with other marketing team members to acquire consumers/businesses through organic or inorganic means of spending on social, search, and affiliate marketing techniques. Analyzing the outcomes that are obtained by spending monies on a variety of platforms to acquire desired consumers/business segments

j. Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

Product execution

a. Proven track record of managing all aspects of a successful product throughout its lifecycle

b. Solid technical background with understanding and/or hands-on experience in software development and web technologies

c. Strong problem-solving skills and willingness to roll up one's sleeves to get the job

d. Skilled at working effectively with cross-functional teams in a matrix

e. Working closely with engineering teams to realize the product vision and execution/iteration

Leveraging current reach

a. Utilize current assets of consumers/businesses via a variety of email, SMS and app campaigns to deliver organically obtained consumers and businesses

b. Optimize current Sulekha pages to drive organic growth and drive consumers/businesses to grow and achieve the required product-marketing objectives

c. Drive referrals from the current base of satisfied consumers/businesses to achieve organic growth

d. Ideate on new pages to be created and work with tech-content team members to enable the same and deliver on increased organic reach for desired product-marketing segments

e. Interacting with select consumers/businesses directly on phone / Whatsapp to understand them better - and commissioning research as needed to prove hypothesis on improving organic reach with consumers/businesses

Professional and Personal Attributes

- 4+ years of marketing experience in a digital / SaaS organization with the acquisition of consumers and businesses in the tens of thousands or millions p.m.

- Deep knowledge of consumer/business acquisition tools with expertise across marketing spends in social, search, affiliates, and other digital forms of acquisitions

- 2+ years of experience in digital campaign communication including the varieties of communication methodologies - including direct hands-on experience in creative communication (besides working with partners/agencies to help in improving the communication drafts)

- Good analytical knowledge including working knowledge of large data analysis to help analyze campaign outcomes

- Should possess an innate love of data and the ability to see new patterns that impact business

- Positive, initiative driven and passionate about digital marketing

- Result oriented, entrepreneurial and self-motivated

- Ambitious and flexible

- Excellent communication and presentation skills - particularly in English and 1 regional language

Other aspects

- Reporting to Sr Manager / Vice President

- Must be based out of Chennai with limited travel

- All days of working at office

About Sulekha.com

Sulekha is one of India's largest digital business and consumer brands that has transformed the local services ecosystem through a powerful need fulfillment and monetization platform that generates qualified, parameterized leads to a vast number of local SMBs in 40 cities.

Sulekha's unique, scalable digital platform, stapled to an expanding digital-mobile-local opportunity, has positioned it to serve in 24,000+ location-categories for:

- Purchase-oriented users (16+ M user needs captured p.a., one of the largest in India)

- Growth-oriented businesses (2+ M active local businesses, one of the largest in India)

Every day, we strive to find even better ways to give millions of users innovative solutions for their local service need fulfillment - making a real difference.

Ranked amongst the top 50 digital properties of India, our relentless drive to change the game and outperform has doubled our revenue in the last 3 years and accelerated our growth momentum. Thrive in a game changing environment of high autonomy and accountability at Sulekha.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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