Studymate - Manager - Digital Marketing

About Company :

HT Learning Centers Ltd is a wholly owned subsidiary of HT Media Ltd. It offers high quality supplementary learning for students in Classes 8th to 12th under the brand name - Studymate. It has 28 centers in Delhi NCR with 7000 students taking CBSE and JEE Programs. HT Media Limited is one of India's foremost media companies. It came into being in 1924, when its flagship newspaper, The Hindustan Times, was inaugurated by Mahatma Gandhi. Through print, radio, internet and digital media, awareness, information and education have long been the mainstay of HT Media.

The company entered into the world of education in line with its vision of empowering masses through quality education. It has always been taking active part in the nation's education system through its various initiatives. HT Campus.com focuses on guiding students towards their preferred careers; HT Pace, an initiative to bring the newspaper to schools. Events such as Campus Calling, 24 hr Board Examination Helpline, Mission MBA, Hindustan Times Aspirations etc. have been very successful in helping students make sound education and career choices. Disseminating high quality knowledge and content to the widest possible audience has long been our calling.

Company Website : http://www.studymateonline.com

JOB DESCRIPTION (Digital Marketing) :

Role Objective : 

- To be responsible for creating a strong digital brand of Study mate & English mate, digital properties and assist revenue generation by generating qualified leads through all relevant digital medium.

Key Result Areas/Accountability :

Lead Generation :

- Plan and Execute Campaigns to deliver the target qualified leads for Studymate and Englishmate Enrolments from Digital Channels like (but not limited to) SEM, Affiliate, E-mail marketing, SMS marketing, WhatsApp Marketing etc

- Optimize the cost of acquisition across digital channels

- Develop Metrics for performance evaluation of Lead Gen Campaigns, regular reporting on the performance, analytics and recommendations.

Website Management :

- Be the single owner of the Studymate & Englishmate website

- Work with internal teams to ensure the website is updated through the year

- Work with Agencies to drive SEO and execute planned activities to ensure

- Traffic target on site are met

- Drive Organic Lead Flow

- Develop Metrics for performance evaluation of SEO Strategy, regular reporting on the performance, analytics and recommendations.

Social Media :

- Develop and Execute a robust strategy for social media platforms like (but not limited to) Facebook, Google+, Instagram, Youtube and Twitter.

- Coordinate with agency to develop and execute content strategy and calendar to continuously build Studymate and Englishmate community across social media platforms.

- Develop Metrics for performance evaluation of Social Media Platforms, regular reporting on the performance, analytics and recommendations.

Content Marketing For Driving Visibility, Awareness and Positive Imagery of Brands :

- Co-work with the respective internal stakeholders to develop Content, Event and Platforms to drive engagement with students, parents and teachers across digital platforms.

Vendor Management and Reporting :

- Develop pool of digital agencies, service providers, technology vendors & manage their operations by defining deliverables, KPIs, targets, contract terms, SLAs, etc.

- Implement processes & evaluation mechanism to support planning, implementation & measurement of digital marketing activities in a time-bound & cost-effective manner

- Review the Agency's performance periodically and present the summary and recommendations to the management.

Key Performance Indicators :

- Qualified Leads To Meet the Enrolment Targets at Optimized Cost of Acquisition

- Social Media Reach and Engagement Parameters as per the agreed benchmarks and targets - Fans / Subscribers / Likes / Comments, Shares etc

- Website SEO - Traffic, Engagement Parameters (Time Spent, Bounce Rate etc), Organic Lead Volumes as per the agreed benchmarks and targets

- Own the execution of various content and brand initiatives as per the overall brand strategy for Studymate and English mate.

Behavioral Competencies :

- Action orientation - wrt lead generation & marketing activities

- Excellent people skills

- Ability to work cohesively with other functions

- Ability to resolve conflicts between teams

- Ability to multi-task

- Process orientation & comfortable with use of technology.

- Good Analytical skills and the ability to read data.