Senior Manager - HR at Hindustan Times
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Studymate - Manager - Digital Marketing (3-10 yrs)
Lead Generation:
- Plan and Execute Campaigns to deliver the target qualified leads for Studymate and Englishmate Enrolments from Digital Channels like (but not limited to) SEM, Affiliate, E-mail marketing, SMS marketing, WhatsApp Marketing etc
- Optimize the cost of acquisition across digital channels
- Develop Metrics for performance evaluation of Lead Gen Campaigns, regular reporting on the performance, analytics and recommendations.
Website Management
- Be the single owner of the Studymate & Englishmate website
- Work with internal teams to ensure the website is updated through the year
- Work with Agencies to drive SEO and execute planned activities to ensure
a) Traffic target on site are met
b) Drive Organic Lead Flow
- Develop Metrics for performance evaluation of SEO Strategy, regular reporting on the performance, analytics and recommendations.
Social Media :
- Develop and Execute a robust strategy for social media platforms like (but not limited to) Facebook, Google+, Instagram, Youtube and Twitter.
- Coordinate with agency to develop and execute content strategy and calendar to continuously build Studymate and Englishmate community across social media platforms.
- Develop Metrics for performance evaluation of Social Media Platforms, regular reporting on the performance, analytics and recommendations.
Content Marketing For Driving Visibility, Awareness and Positive Imagery of Brands:
- Co-work with the respective internal stakeholders to develop Content, Event and Platforms to drive engagement with students, parents and teachers across digital platforms.
Vendor Management and Reporting:
- Develop pool of digital agencies, service providers, technology vendors & manage their operations by defining deliverables, KPIs, targets, contract terms, SLAs, etc.
- Implement processes & evaluation mechanism to support planning, implementation & measurement of digital marketing activities in a time bound & cost effective manner
- Review the Agency's performance periodically and present the summary and recommendations to the management.
Salary offered: 9 - 12 LPA
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