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12/03 Nitika Hitesh Bansal
Senior Manager - HR at Hindustan Times

Views:4380 Applications:343 Rec. Actions:Recruiter Actions:30

Studymate - Manager - Digital Marketing (3-10 yrs)

Gurgaon/Gurugram Job Code: 549917

Lead Generation:

- Plan and Execute Campaigns to deliver the target qualified leads for Studymate and Englishmate Enrolments from Digital Channels like (but not limited to) SEM, Affiliate, E-mail marketing, SMS marketing, WhatsApp Marketing etc

- Optimize the cost of acquisition across digital channels

- Develop Metrics for performance evaluation of Lead Gen Campaigns, regular reporting on the performance, analytics and recommendations.

Website Management

- Be the single owner of the Studymate & Englishmate website

- Work with internal teams to ensure the website is updated through the year

- Work with Agencies to drive SEO and execute planned activities to ensure

a) Traffic target on site are met

b) Drive Organic Lead Flow

- Develop Metrics for performance evaluation of SEO Strategy, regular reporting on the performance, analytics and recommendations.

Social Media :

- Develop and Execute a robust strategy for social media platforms like (but not limited to) Facebook, Google+, Instagram, Youtube and Twitter.

- Coordinate with agency to develop and execute content strategy and calendar to continuously build Studymate and Englishmate community across social media platforms.

- Develop Metrics for performance evaluation of Social Media Platforms, regular reporting on the performance, analytics and recommendations.

Content Marketing For Driving Visibility, Awareness and Positive Imagery of Brands:

- Co-work with the respective internal stakeholders to develop Content, Event and Platforms to drive engagement with students, parents and teachers across digital platforms.

Vendor Management and Reporting:

- Develop pool of digital agencies, service providers, technology vendors & manage their operations by defining deliverables, KPIs, targets, contract terms, SLAs, etc.

- Implement processes & evaluation mechanism to support planning, implementation & measurement of digital marketing activities in a time bound & cost effective manner

- Review the Agency's performance periodically and present the summary and recommendations to the management.

Salary offered: 9 - 12 LPA

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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